Advertising stunts and ideas Q1|2008


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Advertising stunts and ideas Q1|2008

  1. 1. Ambient + OOH +DM + Special Ops Q1 Compiled by
  2. 2. Mammoth Mountain Resort: Play big
  3. 3. show a holiday so cheap the family decides to stay forever, and all of them do their best beard-impression of Tom Hanks in castaway. Even mom.
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  5. 5. Few things last as long as our track record.
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  8. 8. Interactive Sharpie e-cast Billboard
  9. 9. AXA Bank: Bricks
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  12. 12. Eveready: Beam
  13. 13. The Economist: Ostrich
  14. 14. Jobs available
  15. 15. WINZIP: Compressed “We compress everything”
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  17. 17. Escape boredom with MBC Action Memac Ogilvy & Mather, Dubai, UAE
  18. 18. Tide: Long lasting whites To demostrate the long-lasting whiteness of the Tide detergent, an outdoor poster created in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a more and more polluted, few weeks became finally revealing a clothes life of a brillant white clothes
  19. 19. Guerilla Stunt TV Show Mad men made by the portuguese agency Torke for the 2nd Season of the Tv Show Mad men, which illustrates the advertising world of Madison Avenues agencies in New York city 50's and 60's, broadcasted by FOX Next. In this street, stunt performers in epoch dresses walked around Lisbon in old cars and distributed the quot;Mad Men Newsquot; newspaper.
  20. 20. Havaianas: Tree They made a tree bloom using multi- colored Havaianas sandals on the first day of spring in South Africa.
  21. 21. Quit cutting
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  24. 24. Avoid crushed carts, with a rear view camera TBWARAAD Middle East, Dubai,
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  28. 28. Fiat: Kiddy ride “Insert a coin and start driving.”
  29. 29. Paraquad SA: Wheelchairs Don‟t drink and drive this festive season.
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  31. 31. Marsh Tackle: Fish An ambient idea in car parks that draws attention to the chain of local fishing tackle shops.
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  33. 33. „Bare Essentials‟ campaign Memac Ogilvy, Dubai, UAE
  34. 34. Push Push Push if you‟re pregnant! The Classic Partnership Advertising, Dubai
  35. 35. TBWARAAD Middle East, Dubai, UAE
  36. 36. Mate1: Coasters , Find your mate tonight or on
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  39. 39. Lowe Brussels: The smallest wish card in the world “It‟s crisis time for everyone”
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  42. 42. Olympic Games Shopping B
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  44. 44. Panadol Shopping B
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  47. 47. Red Cross Shopping B
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  49. 49. Fitness Company Shopping
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  51. 51. Headhunting Agency Shopping B
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  54. 54. Magic-i Floating Shopping B
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  57. 57. „Pull yourself together‟ with Canderel Impact BBDO, Beirut,
  58. 58. Condomi Erotic Shopping: Bag
  59. 59. Your teeth will light up a cinema! JWT Casablanca, Morocco
  60. 60. Sushi Roll: Sushi train , JWT, Sydney, Australia
  61. 61. Sportsnet, Istanbul, Turkey
  62. 62. Tsunami Sushi Bars: XXL Sushi Roll
  63. 63. Impact BBDO Riyadh, Saudi Arabia
  64. 64. Eggo man's underwear: Exhibitionist
  65. 65. Dressing for Pleasure: Ketchup Bottoms There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger
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  67. 67. International Labour Organization: Shovel This is the toy of many Colombian children.
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  69. 69. The TV series Weeds on TV6 : The Weeds Bouquet Delivery
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  71. 71. Help him come out of depression. Advertising Agency: R K Swamy BBDO, Mumbai, India Art Director / Illustrator: Vikrant Wadkar Copywriter: Simran Wadhva
  72. 72. Jelitta Self Promo: Big Bang Wrapper Band: Need a reason to celebrate the season? Box Top: We've more reasons than ever to celebrate.Card Front: More reasons than ever to celebrate the season with a big bang,Card Inside: Two Dozen Years. Four Dozen Crores. Eight Dozen People. Wish you a Happy New Year.
  73. 73. The Economist: Pizza boxes, Wheat To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the quot;Get a world viewquot; platform with a pie chart that applies to pizza consumption.
  74. 74. IUCN: Using More Than You Need? The restrooms at the convention center for the IUCN Congress in Barcelona featured paper towels and toilet paper announcing a panel discussion on over- consumption.
  75. 75. Maeva: Get away from it all , from January 15th to February 15th. 30% off more than 50 sun filled destinations from our 2009 winter catalogue.
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  77. 77. Garmastan: Torn Nipple It's a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby's mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion
  78. 78. Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now... If you pull out the product sample, a photo of a crying chimpanzee with his face wreathing in pain will appear. By pulling off the sample it seems that you just caused a gash by your own hand.
  79. 79. Why it's good to be a man quot;Goldstarquot;. an Israeli brand they're famous for their chauvinistic advertising, under the tagline quot;let loose, manquot;. Agency - McCann Erickson Tel Aviv Some crafty 'toiletvertising' for a beer brand [the name of which we frankly can't make head or tail of]. But it's beer, which means it must be yum...'cause all beer is yum.
  80. 80. Seven Eleven: Night discount