CONTENT
MARKETING

2013

MISTAKES
TOP 10

Content Marketing Mistakes
2013

#

3 #4

No Target

Poor Channels Score: 334

2

#

Not Enough Content

Score: 44...
MISTAKE

#1

No Clear
Goals

Score: 748
21% of Tot.

As Winston Churchill said - "He who fails to
plan plans to fail". Cre...
MISTAKE

#2

Poor Content
Quality

Score: 487
14% of Tot.

Content marketing is NOT about producing
massive amounts of blo...
MISTAKE

#3

Poor
Channels

Score: 447
12% of Tot.

The main mistake is putting too much focus on
one particular channel, ...
MISTAKE

#4

Not Enough
Content

Score: 334
9,3% of Tot.

Good quality content takes time to create.
Time management is cr...
MISTAKE

#5

No
Target

Score: 303
8,4% of Tot.

No one wants general content. There's no
way you can please everyone with...
MISTAKE

#6

No Relevant
Metrics

Score: 283
7,9% of Tot.

A common content marketing problem is that
content creators foc...
MISTAKE

#7

Content Not
Shareable

Score: 274
7,6% of Tot.

Content Marketing Mistakes Report 2013
by Daniel Garplid. (da...
MISTAKE

#8

Not Involving Other
Departments

Score: 257
7,1% of Tot.

The worst thing that can happen when not
involving ...
MISTAKE

#9

No Call To
Action

Score: 236
6,6% of Tot.

Content marketing materials need a call to
action. The whole purp...
MISTAKE

#10
Score: 234

6,5% of Tot.

The Loudspeaker
Problem

Talking too much without listening. Make
sure your content...
Go and Get Your copy of

Top 10 Content Marketing
Mistakes Report 2013!
Free of charge.

http://www.100firsthits.com/bi/co...
CONTENT
MARKETING

2013

MISTAKES
CONTENT
MARKETING

2013

MISTAKES
Upcoming SlideShare
Loading in …5
×

Content Marketing Mistakes - Report 2013

512
-1

Published on

Content Marketing Mistakes - Report 2013. 100 first hits on Google searching for Content Marketing Mistakes - Summarized, Analyzed and Narrated by Daniel Garplid at 100FirstHits.com

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
512
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content Marketing Mistakes - Report 2013

  1. 1. CONTENT MARKETING 2013 MISTAKES
  2. 2. TOP 10 Content Marketing Mistakes 2013 # 3 #4 No Target Poor Channels Score: 334 2 # Not Enough Content Score: 447 12% of Tot. 9,3% of Tot. #5 Score: 303 Poor Content Quality Score: 487 8,4% of Tot. Content Not Shareable Score: 283 14% of Tot. 7,9% of Tot. 1 # No Clear Goals #6 Score: 274 7,6% of Tot. #7 Score: 257 Score: 748 21% of Tot. 7,1% of Tot. Score: 257 Score: 257 7,1% of Tot. # No Relevant Metrics 7,1% of Tot. 10 9 # # 8 Not Involving Other Departments No Call To Action Loudspeaker
  3. 3. MISTAKE #1 No Clear Goals Score: 748 21% of Tot. As Winston Churchill said - "He who fails to plan plans to fail". Creating content without a specific goal and a plan is waste of time. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  4. 4. MISTAKE #2 Poor Content Quality Score: 487 14% of Tot. Content marketing is NOT about producing massive amounts of blog posts, whitepapers, product stories or anything that is boring or not truly helpful for your audience. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  5. 5. MISTAKE #3 Poor Channels Score: 447 12% of Tot. The main mistake is putting too much focus on one particular channel, most often the corporate blog. You need to consider more channels. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  6. 6. MISTAKE #4 Not Enough Content Score: 334 9,3% of Tot. Good quality content takes time to create. Time management is cruical for success, unless you throw more money at the problem. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  7. 7. MISTAKE #5 No Target Score: 303 8,4% of Tot. No one wants general content. There's no way you can please everyone with one broad piece of content. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  8. 8. MISTAKE #6 No Relevant Metrics Score: 283 7,9% of Tot. A common content marketing problem is that content creators focus on the wrong metrics like number of words written per day, number of comments on blog posts etc., instead of real metrics. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  9. 9. MISTAKE #7 Content Not Shareable Score: 274 7,6% of Tot. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com) You need to create content that people WANT to share. You also need to make it simple to share.
  10. 10. MISTAKE #8 Not Involving Other Departments Score: 257 7,1% of Tot. The worst thing that can happen when not involving other departments in your content marketing initiatives is mixed messages for customers. No consistency. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  11. 11. MISTAKE #9 No Call To Action Score: 236 6,6% of Tot. Content marketing materials need a call to action. The whole purpose is to sell more without selling. Content Marketing Mistakes Report 2013 by Daniel Garplid @ 100FirstHits.com
  12. 12. MISTAKE #10 Score: 234 6,5% of Tot. The Loudspeaker Problem Talking too much without listening. Make sure your content isn’t yet another sales pitch. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  13. 13. Go and Get Your copy of Top 10 Content Marketing Mistakes Report 2013! Free of charge. http://www.100firsthits.com/bi/content-marketing-mistakes.html Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  14. 14. CONTENT MARKETING 2013 MISTAKES
  15. 15. CONTENT MARKETING 2013 MISTAKES
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×