Content Marketing Mistakes - Report 2013
 

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Content Marketing Mistakes - Report 2013. 100 first hits on Google searching for Content Marketing Mistakes - Summarized, Analyzed and Narrated by Daniel Garplid at 100FirstHits.com

Content Marketing Mistakes - Report 2013. 100 first hits on Google searching for Content Marketing Mistakes - Summarized, Analyzed and Narrated by Daniel Garplid at 100FirstHits.com

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Content Marketing Mistakes - Report 2013 Presentation Transcript

  • 1. CONTENT MARKETING 2013 MISTAKES
  • 2. TOP 10 Content Marketing Mistakes 2013 # 3 #4 No Target Poor Channels Score: 334 2 # Not Enough Content Score: 447 12% of Tot. 9,3% of Tot. #5 Score: 303 Poor Content Quality Score: 487 8,4% of Tot. Content Not Shareable Score: 283 14% of Tot. 7,9% of Tot. 1 # No Clear Goals #6 Score: 274 7,6% of Tot. #7 Score: 257 Score: 748 21% of Tot. 7,1% of Tot. Score: 257 Score: 257 7,1% of Tot. # No Relevant Metrics 7,1% of Tot. 10 9 # # 8 Not Involving Other Departments No Call To Action Loudspeaker
  • 3. MISTAKE #1 No Clear Goals Score: 748 21% of Tot. As Winston Churchill said - "He who fails to plan plans to fail". Creating content without a specific goal and a plan is waste of time. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 4. MISTAKE #2 Poor Content Quality Score: 487 14% of Tot. Content marketing is NOT about producing massive amounts of blog posts, whitepapers, product stories or anything that is boring or not truly helpful for your audience. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 5. MISTAKE #3 Poor Channels Score: 447 12% of Tot. The main mistake is putting too much focus on one particular channel, most often the corporate blog. You need to consider more channels. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 6. MISTAKE #4 Not Enough Content Score: 334 9,3% of Tot. Good quality content takes time to create. Time management is cruical for success, unless you throw more money at the problem. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 7. MISTAKE #5 No Target Score: 303 8,4% of Tot. No one wants general content. There's no way you can please everyone with one broad piece of content. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 8. MISTAKE #6 No Relevant Metrics Score: 283 7,9% of Tot. A common content marketing problem is that content creators focus on the wrong metrics like number of words written per day, number of comments on blog posts etc., instead of real metrics. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 9. MISTAKE #7 Content Not Shareable Score: 274 7,6% of Tot. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com) You need to create content that people WANT to share. You also need to make it simple to share.
  • 10. MISTAKE #8 Not Involving Other Departments Score: 257 7,1% of Tot. The worst thing that can happen when not involving other departments in your content marketing initiatives is mixed messages for customers. No consistency. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 11. MISTAKE #9 No Call To Action Score: 236 6,6% of Tot. Content marketing materials need a call to action. The whole purpose is to sell more without selling. Content Marketing Mistakes Report 2013 by Daniel Garplid @ 100FirstHits.com
  • 12. MISTAKE #10 Score: 234 6,5% of Tot. The Loudspeaker Problem Talking too much without listening. Make sure your content isn’t yet another sales pitch. Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 13. Go and Get Your copy of Top 10 Content Marketing Mistakes Report 2013! Free of charge. http://www.100firsthits.com/bi/content-marketing-mistakes.html Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
  • 14. CONTENT MARKETING 2013 MISTAKES
  • 15. CONTENT MARKETING 2013 MISTAKES