Content Marketing - Bullshit or Bullseye


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Content marketing matters. Find out why in this short presentation by

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Content Marketing - Bullshit or Bullseye

  1. 1. Content MARKETING BullShit BullsEye? or by Daniel Garplid Founder of
  2. 2. What is Content MARKETING? 1  Content marketing informs your audience.  The best content shows readers something new to them.  It provides information that readers find helpful. Why? Share your knowledge to become an Influencer!
  3. 3. 2  Content marketing educates.  It shows readers how to think about a topic. Done right, content marketing establishes an approach for considering a product, service, or topic. What is Content MARKETING? But… It takes a while… Don’t be inpatient… The results are incredible!
  4. 4. What is Content MARKETING? 3  Content marketing is targeted at a specific group, always!  Content marketing for businesses speaks to prospects and customers, and not to you, no matter how hard that can be to realize 
  5. 5. What is Content MARKETING? 4  Content marketing delivers a return on investment.  Businesses need their content marketing to drive profits. They want to see more sales for each marketing dollar invested.  Content marketing does an amazing job at delivering that bottom-line result.
  6. 6.  Tell a Story  Show numbers  Tell a Story backed with Numbers! What Works? This Rocks!!
  7. 7. 91% 9% B2B Companies using Content MARKETING Source: Content Marketing Institute – B2B Benchmarks 2013 NO YES
  8. 8. Top 5 Organizational Goals using Content MARKETING Source: Content Marketing Institute – B2B Benchmarks 2013 79% 74% 71% 64% 64% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Brand Awareness Customer Acquisition Lead Generation Customer Retention Thought Leadership
  9. 9. Top 3 CHALLENGES… Source: Content Marketing Institute – B2B Benchmarks 2013 1. Producing Enough Content 2. Producing the kind of content that engages 3. Producing a Variety of Content 64% 52% 45% 1st 2nd 3rd
  10. 10. Join our group on LinkedIn. Free Reports and access to all authors. If this link doesn’t work (bad, bad LinkedIn API)…open LinkedIn and search for the group 100FirstHits…then join our group to get free downloads and influence! Not all of you are Welcome of course…you will be approved or not based on your profile. We Create Your Stories With Numbers
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