Social Networking

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Social Networking
Gavin Park
Cassandra Mazzuca

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Social Networking

  1. 1. Social Networking<br />Gavin Park & Cassandra Mazzuca<br />April 6th 2011<br />
  2. 2. Table of Contents<br />Introduction<br />Definition <br />How They Work<br />Brief History<br />Advantages<br /> 5.1 Personal Advantages <br /> 5.2 Corporate Advantages<br />Disadvantages <br />6.1 Privacy Concerns<br /> 6.2 Property Concerns<br />Summary<br />References (Content)<br />References (Pictures)<br />Questions & Answers <br />
  3. 3. Introduction<br />Social Networking Sites (SNS)<br />Share technical features <br />Interaction with other users<br />Provide one or more networking capability<br />1.<br />1<br />
  4. 4. Definition <br /> “We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.” - Danah M. Boyd<br />2<br />
  5. 5. How They Work<br />Most SNSs use Apache web server, primarily Memcached to manage users messages, statuses, comments, etc…<br />2.<br />3<br />
  6. 6. How They Work<br />Twitter and LinkedIn use Linux operating system<br />Facebook uses<br /> F5 Big-IP<br />Facebook runs 30,000 servers<br />3.<br />
  7. 7. Brief History<br />Social Networking Sites<br />1995 - Classmates.com <br />1997 - SixDegrees.com<br /> 2001 - Ryze <br />2002 – Friendster<br />2003 - MySpace, Linked in<br />2004 - Facebook<br />2006 - Twitter<br />4.<br />5.<br />6.<br />4<br />
  8. 8. Advantages of Social Networking <br />Corporate <br />Personal <br />7.<br />8.<br />5<br />
  9. 9. Personal Advantages <br />Usefulness<br />Entertainment / Enjoyment<br />Networking <br />9.<br />5.1<br />
  10. 10. Corporate Advantages<br />Advertising & Promotion<br />Network with businesses<br />Network with customers <br />10.<br />5.2<br />
  11. 11. Disadvantages of Social Networking <br />Property concerns <br />Privacy concerns <br />11.<br />12.<br />6<br />
  12. 12. Privacy Concerns<br />Unwarranted access of private information <br />Features that invite user participation<br />API’s that require access to your personal information that is unnecessary to run the application<br />6.1<br />
  13. 13. Property Concerns<br />Cyber squatting<br />IP content<br />Facebook’s property agreement:<br /> <br />1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it. <br />6.2<br />
  14. 14. Summary & Conclusion<br />SNS are a way for individuals to communicate online<br />SNS have improved over the years allowing their sites to grow and handle the vast amount of users<br />People are able to use SNS to fulfil many of their personal needs<br />Provides companies with opportunities to help them better their business <br />Downsides to SNS are those such as privacy issues that can make using SNS unpleasant <br />7<br />
  15. 15. References (Content) <br />Web 23 Mar. 2011. <br />http://webreligion.wordpress.com/2009/03/17/social-networking-websites-a-short-essay/<br />Web 23 Mar. 2011. <br />http://www.itworld.com/software/91803/how-social-networking-works<br />Web 25 Mar. 2011. <br />http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1394/1312<br />Web 25 Mar. 2011. <br />http://www.fastcompany.com/articles/2008/10/social-networking-security.html<br />Web 30 Mar. 2011. <br />http://www.cardozoaelj.net/issues/10/Pesochinsky.pdf<br />Web 23 Mar. 2011. <br />http://www.squidoo.com/WhyReadTheTermsofAgreement<br />Web 23 Mar. 2011. <br />http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full<br />Web 1 Apr. 2011. <br />http://www.digitaltrends.com/features/the-history-of-social-networking/<br />Web 1 Apr. 2011. <br />http://www.blogussion.com/general/uses-social-networking/<br />Web 1 Apr. 2011. <br />http://www.checkfacebook.com/<br />8<br />
  16. 16. References (Pictures)<br />1.) http://historytech.files.wordpress.com/2009/07/blank-facebook-template-small.jpg<br />2.) http://memcached.org/about<br />3.) http://www.maximumpc.com/files/u46168/facebook_server_farm.jpg<br />4.)http://twitter.com/about/resources/logos<br />5.) http://web.uvic.ca/sustainability/<br />6.) http://press.linkedin.com/about/<br />7.) http://www.ipadincanada.ca/wp-content/uploads/2010/09/ipad-facebook-large.jpg<br />8.) http://www.brightideasweb.biz/images/serv_grp_students.jpg<br />9.) http://blog.hirestrategies.co.uk/erecruitment/2008/04/index.html<br />10.) http://www.insideincome.com/market-business-linkedin<br />11.) http://lh4.ggpht.com/_WX5_TkfeDHQ/S8iG3XUqzUI/AAAAAAAAAjQ/QeKCHDr0DJI/Online%20Privacy%5B5%5D.jpg<br />12.) http://www.masternewmedia.org/images/copyright-and-social-media-430.jpg<br />9<br />
  17. 17. Thank you!<br />Any Questions?<br />10<br />

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