Your SlideShare is downloading. ×
WOM, The Most Powerful Force in the World!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

WOM, The Most Powerful Force in the World!

9,313

Published on

At 1000heads, we're often asked 'What is WOM?'... so we thought we'd best have a colourful answer :)

At 1000heads, we're often asked 'What is WOM?'... so we thought we'd best have a colourful answer :)

Published in: Technology, Business
1 Comment
20 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,313
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
533
Comments
1
Likes
20
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. It’s people talking to each other. Offline and online, seamlessly... It isn’t just Twitter, Facebook and YouTube (although they’re pretty powerful...) Actually, it’s a bit more than that. It’s everything we write, read, see, smell, taste and experience... It’s always changing, so we have to keep listening and innovating in real time. WOM waits for no man... so jump in! It happens when we feel something. Emotion is our social currency, and passion drives us to share... Nail the passion, and WOM spreads everywhere, from space to the sofa... That passion is triggered by everything from nappies to Napa Valley, from pork pies to Proust, and of course, brands... But brands need breadth and depth. Mass buzz, but also deep And where there’s trust, advocacy to ensure their WOM there’s talk, which leads isn’t just a flash in the pan... to recommendation and, in turn, sales... When WOM comes from passion, it’s the most influential thing there is...

×