1. It’s people talking to each
other. Offline and online,
It isn’t just Twitter, Facebook
and YouTube (although they’re
Actually, it’s a bit more than that.
It’s everything we write, read,
see, smell, taste and experience...
It’s always changing, so we have
to keep listening and innovating
in real time. WOM waits for no
man... so jump in!
It happens when we feel something.
Emotion is our social currency, and
passion drives us to share...
Nail the passion, and WOM
spreads everywhere, from
space to the sofa...
That passion is triggered by
everything from nappies to
Napa Valley, from pork pies to
Proust, and of course, brands...
But brands need breadth and
depth. Mass buzz, but also deep And where there’s trust,
advocacy to ensure their WOM there’s talk, which leads
isn’t just a flash in the pan... to recommendation and,
in turn, sales...
When WOM comes from
passion, it’s the most
influential thing there is...