1000views Blog Digest No. 2 (May 2014)

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Handwriting, your mum, technology... it's all connected! How? Find out in the 1000views Blog Digest No.2, by 1000heads.

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1000views Blog Digest No. 2 (May 2014)

  1. 1. HANDWRITING. YOUR MUM. WHAT HAPPENS BEYOND TECHNOLOGY. IT'S ALL CONNECTED! Photo: ion-bogdan dumitrescu WELCOME TO THE 1000VIEWS BLOG DIGEST No. 2 (by 1000heads)
  2. 2. THIS MONTH FEATURING Photo: Martin Fisch @FrankG Julian Schollmeyer @aogw @Sam_Oscar_March
  3. 3. FOUR THINGS TO KEEP IN MIND Photo: Rosa Dik
  4. 4. THE POWER OF HANDWRITING. (by @Sam_Oscar_March) Photo: athena. No. 1
  5. 5. Handwritten notes can be every bit as interesting, and far more exclusive, than the most highly polished digital content. It’s so rare in the music industry for fans to be able to own something genuine and unique that can’t be streamed or downloaded. Sam March, Coldplay marry digital and physical in their ‘Ghost Stories’ teaser campaign
  6. 6. YOUR MUM, THE CREATIVE DIRECTOR (by Julian Schollmeyer) Photo: Stefano Corso No. 2
  7. 7. It can be all too easy to get stuck inside a marketing echo-chamber. Get out of the office. Talk to people who don’t share the same passions or backgrounds as you. Sense-check your social ideas with your mum or even a stranger in the street. Julian Schollmeyer, Why lazy research and social media don't mix
  8. 8. BEYOND TECHNOLOGY, PART ONE. (by @FrankG) Photo: Amit Gupta No. 3
  9. 9. As social media marketing and platform adoption matures, the norm will be to think beyond platforms and focus first on values, behaviours and shared passions. The smart folks are doing this already, and seeing the real and game- changing results that come from it. Nail the human motivation, and people will take conversation and content wherever they choose to roam. Frank Grindrod, Choosing your channels in a complex media environment
  10. 10. BEYOND TECHNOLOGY, PART TWO. (by @aogw) Photo: James Vaughan No. 4
  11. 11. The best marketing adopts appropriate technology to add value; to impress, astound or make life easier. Robbie Dale, Impress, astound or make life easier
  12. 12. OK, BUT WHAT DOES IT ALL MEAN? Photo: Nomadic Lass
  13. 13. DIGITAL MATTERS, BUT NEVER AT THE EXPENSE OF A HUMAN TOUCH. (Tweet this!) Photo: Sarah Ross
  14. 14. A WELL-FED IDEA NEEDS A HEALTHY INTAKE OF REAL WORLD FEEDBACK. (Tweet this!) Photo: woodleywonderworks
  15. 15. NAIL THE MOTIVATION BEFORE THE AWESOME IDEA. (Tweet this!) Photo: ShellyS
  16. 16. TECHNOLOGY, LIKE HUMANS, NEEDS A PURPOSE TOO. (Tweet this!) Photo: Don
  17. 17. Photo: Martin Fisch SEE YOU IN A BIT! @FrankG Julian Schollmeyer @aogw @Sam_Oscar_March
  18. 18. 1000heads.com • @1000heads

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