RESEARCH IN MOTION (RIM)            INVESTMENT PROPOSAL 2011The Giraffe GroupAlvin, Archish, Mandy, Jacquelin, Minh, Tung
CONTENT•   Executive Summary•   Company Overview and Competition in the Market•   Financial Analysis•   SWOT Analysis of C...
EXECUTIVE SUMMARY•   RIM is a multinational telecommunications company based in    Canada, founded in 1984.•   Most well k...
COMPANY OVERVIEW ANDCOMPETITION IN THE MARKETMarketing Mix – The Four P’s1.Product•   Blackberry is characterised by its c...
2. Place•   Headquarter is located in Ontario, Canada.•   Branches worldwide•   Orders can be placed on the Blackberry web...
3. Promotion•   RIM has a high budget for promoting BlackBerry
•   4. Price
DEMOGRAPHIC MARKET SEGMENTATION•   RIM BlackBerry focuses on enterprise consumers as their security    protection is relia...
GEOGRAPHIC MARKET SEGMENTATION                     Geographic Revenue Mix                UK                               ...
UNIT SALES                      Research In Motion                     HTC                     Apple (iPhones)  Year      ...
FINANCIAL ANALYSISIncome Statement Analysis: Gross Profit and Net Profit
FINANCIAL RATIOS                      Research In        Ratio                       HTC   Apple                        Mo...
FINANCIAL RATIOS                      Research In       Ratio                        HTC     Apple                        ...
FINANCIAL RATIOS                       Research In        Ratio                         HTC     Apple                     ...
SWOT ANALYSISStrengths                 Weaknesses•   Strong fundamentals   •   Strong competitors•   Powerful brandings   ...
SWOT ANALYSISOpportunities                        Threats•   Clientele expansion              •   Service failure•   Adver...
ETHICAL POSITIONEmployees                    Society•   Free BlackBerry phones   •   Significant role in 2011 UK‟s riot•  ...
ETHICAL POSITIONPersonal privacy and security          Environment•   Largely invested in new security   •   No external v...
CONCLUSIONTaking all aspects of the company into account, we believe that Research InMotion Ltd has a very promising futur...
RECOMMENDATIONInvest a significant amount of the portfolio in RIM andbuy their shares as soon as possible
BIBLIOGRAPHY•   http://money.cnn.com/magazines/fortune/fortunefastestgrowing/2009/snap    shots/1.html•   http://www.eluta...
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Research in motion (rim)

  1. 1. RESEARCH IN MOTION (RIM) INVESTMENT PROPOSAL 2011The Giraffe GroupAlvin, Archish, Mandy, Jacquelin, Minh, Tung
  2. 2. CONTENT• Executive Summary• Company Overview and Competition in the Market• Financial Analysis• SWOT Analysis of Company Performance and Strategy• Ethical Position• Conclusion• Recommendation
  3. 3. EXECUTIVE SUMMARY• RIM is a multinational telecommunications company based in Canada, founded in 1984.• Most well known for the BlackBerry smartphone series.• Ranked as the No. 1 fastest-growing company in 2009.• One of the „Ten Best Companies to Work For in 2011‟.• Has good fundamentals and business operations.• Highly recommended for potential investors.
  4. 4. COMPANY OVERVIEW ANDCOMPETITION IN THE MARKETMarketing Mix – The Four P’s1.Product• Blackberry is characterised by its convenient communicating and networking function• The „BlackBerry Enterprise Server‟• The BlackBerry Messenger• The trademarked QWERTY keyboard
  5. 5. 2. Place• Headquarter is located in Ontario, Canada.• Branches worldwide• Orders can be placed on the Blackberry website
  6. 6. 3. Promotion• RIM has a high budget for promoting BlackBerry
  7. 7. • 4. Price
  8. 8. DEMOGRAPHIC MARKET SEGMENTATION• RIM BlackBerry focuses on enterprise consumers as their security protection is reliable• The „BlackBerry Enterprise Solution‟ (BES) is the only smartphone system “approved for use with restricted data Government departments and organisations.”• The popularity of its design attracts young users.• The non-touchscreen feature is appropriate for elderly users.
  9. 9. GEOGRAPHIC MARKET SEGMENTATION Geographic Revenue Mix UK UK 10% 11% Canada Canada 5% US 7% 39% US Others 58% 27% Others 43% 2010 2011
  10. 10. UNIT SALES Research In Motion HTC Apple (iPhones) Year 2009 2010 2011 2009 2010 2009 2010 2011Revenue 9,090 14,593 19,907 4,786 9,234 13,033 25,600 47,100Units sold 26 36.7 52.3 11.7 24.7 20.7 40 72.3Unit sales 349.62 397.63 380.63 408.68 374.27 628.67 640 651.45
  11. 11. FINANCIAL ANALYSISIncome Statement Analysis: Gross Profit and Net Profit
  12. 12. FINANCIAL RATIOS Research In Ratio HTC Apple Motion Current Ratio 1.9 1.3 1.6 Liquidity Ratio 1.4 1.1 1.3 Gearing 0.1 0 1.5
  13. 13. FINANCIAL RATIOS Research In Ratio HTC Apple Motion Return On Assets 20.5% 21.9% 22.3% (ROA) Price-to-Earnings 3.2 6.4 13.5 Ratio
  14. 14. FINANCIAL RATIOS Research In Ratio HTC Apple Motion Gross Profit 46.4% 28.9% 42.2% Margin Net Profit Margin 16.01% 14.05% 23.95%
  15. 15. SWOT ANALYSISStrengths Weaknesses• Strong fundamentals • Strong competitors• Powerful brandings • Lack of creative applications• Excellent design• Developer zone
  16. 16. SWOT ANALYSISOpportunities Threats• Clientele expansion • Service failure• Advertising with famous people • New entrance and substitute• Asian focus
  17. 17. ETHICAL POSITIONEmployees Society• Free BlackBerry phones • Significant role in 2011 UK‟s riot• “Work, home and you” • Personal privacy is highly protected.• “Healthy @ RIM”
  18. 18. ETHICAL POSITIONPersonal privacy and security Environment• Largely invested in new security • No external verification for data technologies on greenhouse gas (GHG) emission• Cause monitoring difficulties to • Accused of not having a clean governments electricity plan • Did not set a target on reducing GHG emission
  19. 19. CONCLUSIONTaking all aspects of the company into account, we believe that Research InMotion Ltd has a very promising future. Although competition is very strong inthe telecommunications market, it has its own unique stance and clientele inthe market which will not be affected by developments of other companies.We expect to continue seeing many BlackBerry users both in business andpersonal.
  20. 20. RECOMMENDATIONInvest a significant amount of the portfolio in RIM andbuy their shares as soon as possible
  21. 21. BIBLIOGRAPHY• http://money.cnn.com/magazines/fortune/fortunefastestgrowing/2009/snap shots/1.html• http://www.eluta.ca/top-employer-rim
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