WEB 2.0 ON MOBILE<br />Group: i4i<br />TusharChaudhary 09BM8056<br />VipinDutt 09BM8091<br />D S Praveen Kumar 09BM8092<br...
 Web 2.0<br />Old concept – One way communication of media. No dialogue or way of taking part in the production of the con...
  Mobile Web2.0<br />Web browser-based access to the World Wide Web using a mobile device connected to a wireless network<...
      Mobile Web 2.0 cont…<br />
What are consumers doing with their phone?<br />
Widgsets<br />Window Gadgets’, widgets are programs that  look like a little window or box on the screen<br />Desktop widg...
Players<br />
Shozu<br />Formed in 2001<br />It allows you to update all<br />   your favorite sites at once <br />e.gorkut, facebook et...
Notify Me<br />It informs you about the notifications that interest you in real time<br />
Notify Me cont…<br />Login : Free of cost<br />Business<br />Partnership<br />Advertisement<br />
Siri<br />It is a new way to interact with the Internet on your mobile phone. <br />Like a real assistant<br /> It does al...
Mobile vs Computer(comscore)<br />5 Times more likely<br />4 Times more likely<br />3 Times more likely<br />2 Times more ...
Trend in Last 50 Years<br />
Growth Pattern <br />
Mobile Internet Vs PC Internet<br />
Emerging mobile web2.0 opportunities<br />Advertising<br />Anywhere,  anytime accessibility<br />Converging worlds of web ...
Revenues<br />Mobile Services and Applications - supposed to generate 22 billion USD in 2011<br />Mobile Content publisher...
Revenue<br />
Limitations<br />Small screen size<br />Lack of windows<br />Navigation<br />Types of pages accessible<br />Speed<br />Bro...
Hurdles to the Deployment and Adoptionof Mobile Web 2.0 Applications<br />Technology fragmentation<br />Privacy and regula...
Market for mobile web2.0 applications<br />Mobile social networking<br />Mobile search<br />Mobile IM<br />Mobile entertai...
Thank You<br />
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Mis Presentation I4i

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Mis Presentation I4i

  1. 1. WEB 2.0 ON MOBILE<br />Group: i4i<br />TusharChaudhary 09BM8056<br />VipinDutt 09BM8091<br />D S Praveen Kumar 09BM8092<br />SujeethUngratwar 09BM8097<br />
  2. 2. Web 2.0<br />Old concept – One way communication of media. No dialogue or way of taking part in the production of the content.<br />New concept – Two way collaborative content and media production and consumption. Audience actively takes part in the creation of the media. Feeling of commitment. Sharing and interacting in real time.<br />
  3. 3. Mobile Web2.0<br />Web browser-based access to the World Wide Web using a mobile device connected to a wireless network<br />Web 2.0 is the Intelligent web or ‘Harnessing Collective Intelligence.&apos; Mobile Web 2.0 extends the principle of &apos;Harnessing Collective Intelligence&apos; to restricted devices i.e. Mobiles <br />Google has taken notice and created its own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video etc.<br />
  4. 4. Mobile Web 2.0 cont…<br />
  5. 5. What are consumers doing with their phone?<br />
  6. 6. Widgsets<br />Window Gadgets’, widgets are programs that look like a little window or box on the screen<br />Desktop widgets – mini-applications that pull content from the browser to integrate it with the desktop<br />Web widgets – based on browser technologies (HTML, Java, Flash etc.), these small pieces of code can be installed and run on any separate HTML-based Web page<br />Mobile Widgets – enable mobile phone users to access their favourite Internet content and services without the need for a mobile browser, and also to create and share content with other users<br />
  7. 7. Players<br />
  8. 8. Shozu<br />Formed in 2001<br />It allows you to update all<br /> your favorite sites at once <br />e.gorkut, facebook etc<br />Business<br />By selling the software<br />By partnering with websites <br />By Advertising <br />
  9. 9. Notify Me<br />It informs you about the notifications that interest you in real time<br />
  10. 10. Notify Me cont…<br />Login : Free of cost<br />Business<br />Partnership<br />Advertisement<br />
  11. 11. Siri<br />It is a new way to interact with the Internet on your mobile phone. <br />Like a real assistant<br /> It does all the work giving you the information you need at your fingertips.<br />Business<br />Advertisements<br />
  12. 12. Mobile vs Computer(comscore)<br />5 Times more likely<br />4 Times more likely<br />3 Times more likely<br />2 Times more likely<br />
  13. 13. Trend in Last 50 Years<br />
  14. 14. Growth Pattern <br />
  15. 15. Mobile Internet Vs PC Internet<br />
  16. 16. Emerging mobile web2.0 opportunities<br />Advertising<br />Anywhere, anytime accessibility<br />Converging worlds of web and mobile<br />Flat-Rate data pricing<br />Improving end user experience<br />Increasing mobile and 3G penetration<br />New revenue opportunities<br />Off Portal Services<br />Value chain disruption<br />
  17. 17. Revenues<br />Mobile Services and Applications - supposed to generate 22 billion USD in 2011<br />Mobile Content publisher - supposed to generate 60 billion USD in 2011<br />Mobile Advertising - supposed to generate 14 billion USD in 2011 <br />
  18. 18. Revenue<br />
  19. 19. Limitations<br />Small screen size<br />Lack of windows<br />Navigation<br />Types of pages accessible<br />Speed<br />Broken pages<br />Compressed Pages<br />Cost<br />Size of message<br />Lack of java script and cookies<br />
  20. 20. Hurdles to the Deployment and Adoptionof Mobile Web 2.0 Applications<br />Technology fragmentation<br />Privacy and regulation<br />Channel dominance<br />Cost of mobile data services<br />Fear or bit pipe scenario<br />Industry structure<br />Security<br />Lack of metrics<br />Economic downturn<br />
  21. 21. Market for mobile web2.0 applications<br />Mobile social networking<br />Mobile search<br />Mobile IM<br />Mobile entertainment <br />Mobile Audio (Ringtones)<br /> Mobile Games<br /> Mobile Logos, Wallpapers<br /> Mobile Videos<br /> Mobile Betting<br />
  22. 22. Thank You<br />

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