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Mis Presentation I4i

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It is about WEB 2.0 on mobile.

It is about WEB 2.0 on mobile.

Published in Technology
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  • 1. WEB 2.0 ON MOBILE
    Group: i4i
    TusharChaudhary 09BM8056
    VipinDutt 09BM8091
    D S Praveen Kumar 09BM8092
    SujeethUngratwar 09BM8097
  • 2. Web 2.0
    Old concept – One way communication of media. No dialogue or way of taking part in the production of the content.
    New concept – Two way collaborative content and media production and consumption. Audience actively takes part in the creation of the media. Feeling of commitment. Sharing and interacting in real time.
  • 3. Mobile Web2.0
    Web browser-based access to the World Wide Web using a mobile device connected to a wireless network
    Web 2.0 is the Intelligent web or ‘Harnessing Collective Intelligence.' Mobile Web 2.0 extends the principle of 'Harnessing Collective Intelligence' to restricted devices i.e. Mobiles
    Google has taken notice and created its own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video etc.
  • 4. Mobile Web 2.0 cont…
  • 5. What are consumers doing with their phone?
  • 6. Widgsets
    Window Gadgets’, widgets are programs that look like a little window or box on the screen
    Desktop widgets – mini-applications that pull content from the browser to integrate it with the desktop
    Web widgets – based on browser technologies (HTML, Java, Flash etc.), these small pieces of code can be installed and run on any separate HTML-based Web page
    Mobile Widgets – enable mobile phone users to access their favourite Internet content and services without the need for a mobile browser, and also to create and share content with other users
  • 7. Players
  • 8. Shozu
    Formed in 2001
    It allows you to update all
    your favorite sites at once
    e.gorkut, facebook etc
    Business
    By selling the software
    By partnering with websites
    By Advertising
  • 9. Notify Me
    It informs you about the notifications that interest you in real time
  • 10. Notify Me cont…
    Login : Free of cost
    Business
    Partnership
    Advertisement
  • 11. Siri
    It is a new way to interact with the Internet on your mobile phone.
    Like a real assistant
    It does all the work giving you the information you need at your fingertips.
    Business
    Advertisements
  • 12. Mobile vs Computer(comscore)
    5 Times more likely
    4 Times more likely
    3 Times more likely
    2 Times more likely
  • 13. Trend in Last 50 Years
  • 14. Growth Pattern
  • 15. Mobile Internet Vs PC Internet
  • 16. Emerging mobile web2.0 opportunities
    Advertising
    Anywhere, anytime accessibility
    Converging worlds of web and mobile
    Flat-Rate data pricing
    Improving end user experience
    Increasing mobile and 3G penetration
    New revenue opportunities
    Off Portal Services
    Value chain disruption
  • 17. Revenues
    Mobile Services and Applications - supposed to generate 22 billion USD in 2011
    Mobile Content publisher - supposed to generate 60 billion USD in 2011
    Mobile Advertising - supposed to generate 14 billion USD in 2011
  • 18. Revenue
  • 19. Limitations
    Small screen size
    Lack of windows
    Navigation
    Types of pages accessible
    Speed
    Broken pages
    Compressed Pages
    Cost
    Size of message
    Lack of java script and cookies
  • 20. Hurdles to the Deployment and Adoptionof Mobile Web 2.0 Applications
    Technology fragmentation
    Privacy and regulation
    Channel dominance
    Cost of mobile data services
    Fear or bit pipe scenario
    Industry structure
    Security
    Lack of metrics
    Economic downturn
  • 21. Market for mobile web2.0 applications
    Mobile social networking
    Mobile search
    Mobile IM
    Mobile entertainment
    Mobile Audio (Ringtones)
    Mobile Games
    Mobile Logos, Wallpapers
    Mobile Videos
    Mobile Betting
  • 22. Thank You