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Ecommerce in Online Video
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Ecommerce in Online Video

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Transcript

  • 1. Online Videos
    Puneet Gupta
    VarunBajpai
    09BM8037
    09BM8059
    Group “Vyapaari”
  • 2. Interesting Facts!!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Video Industry
    Video Sharing
    Intermediaries
    Video eCommerce
    Video Creation & Editing
    Rich Media Advertising
    P2P
    Video Streaming
    Vlog-o-sphere
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Each month online video in India
  • 14.
  • 15.
  • 16.
  • 17. Audience Profile
  • 18. Porter 5 Forces Analysis
    Bargaining power of customers – High
    Many alternative websites available
    Switching Cost is low
    Bargaining power of suppliers – Marginal
    Suppliers of videos are often common internet users
    The only bargain can be the amount of web space provided to upload the video
    Threat of new entrants – High
    Limited amount of capital required
    Services can be easily copied
    Scope for innovation like faster download
  • 19. Porter’s 5 Forces Analysis
    Threats of substitutes – Medium
    Social media sites providing comprehensive services, hence eating into the share
    Highly dynamic industry
    Competitive Rivalry in industry – High
    Many big firms trying to capture this lucrative market
    New innovative products on offer
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Every Month:
  • 29. Duration moves upwards as TV content moves online
  • 30. The future of Video Monetization
  • 31. Online video viewing growth is outpacing ad spending growth
  • 32. Not Enough Ads online??
  • 33. Not Enough Ads online??
  • 34. What do viewers really value??
  • 35. What do viewers really value??
  • 36. What all matters: MONEY$$
  • 37. SWOT analysis for Online TV Business
  • 38. SWOT analysis for Online TV Business
  • 39. Some Closing Thoughts
    Consumers are viewing online video for convenience benefits
    Viewing of originally-scripted content on viewers’ own schedule is the key driver of online viewer behavior
    Much of the online viewing of video represents an incremental audience for originally scripted content because it includes viewers who may have missed the live airing
    Online viewing represents a significant additional revenue stream to content owners
  • 40. Some Closing Thoughts
    Time spent viewing online video and video ad dollars are currently a small fraction of TV
    There is no decline in time spent watching TV nor in TV ad spending
    TV ad effectiveness shows no decline over past decade
    The ad load for online video is low relative to TV and could be increased
    Avoids content owners nightmare of fast forwarding of ads
    Online video represents a compelling opportunity for the digital channel to capture a meaningful share of branding dollars
    Online video ad campaigns overlaid on TV can increase effective reach while not increasing cost

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