ADC*RO School 2010

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ADC*RO Creative School is an educational program developed by the Art Directors Club, in collaboration with the Romanian Advertising Agencies Association for students who want to start a career in the advertising industry.
Millenium Communications is in charge with the project management of the ADC*RO School.

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ADC*RO School 2010

  1. 2. <ul><li>ADC*RO School – what is that? </li></ul><ul><li>How does it work? / The structure </li></ul><ul><li>Time machine slides – past editions </li></ul><ul><li>Short look to the future – ADC*RO School, 3 rd edition, 2010 </li></ul><ul><li>Friends / Traditional Partners </li></ul><ul><li>e-contacts for ADC*RO School </li></ul><ul><li>The Institute </li></ul>Summary
  2. 3. ADC*RO School – What’s that? <ul><li>ADC*RO Creative School is an educational program developed by the Art Directors Club, in collaboration with the Romanian Advertising Agencies Association for students who want to start a career in the advertising industry. </li></ul><ul><li>Millenium Communications is in charge with the project management of the ADC*RO School </li></ul><ul><li>ADC*RO School is a concept school, a special intensive course about creative thinking and about various channels of modern advertising. </li></ul><ul><li>ADC*RO School tries to find and to develop young people with potential, to enrich the advertising market and to raise the level with students properly prepared for this industry. </li></ul>
  3. 4. Art Directors Club Romania (ADC*RO) <ul><li>ADC*RO is an elite organization of the advertising industry professionals from Romania: Creative Directors, Art Directors, Copywriters, Designers etc. </li></ul><ul><li>ADC*RO Objectives: </li></ul><ul><ul><ul><li>To promote and sustain the quality and integrity standards of the visual communication in Romania </li></ul></ul></ul><ul><ul><ul><li>To create a discussion forum for the advertising creatives, design and communication </li></ul></ul></ul><ul><ul><ul><li>To bring together all the professionals from the visual communication industry from Romania </li></ul></ul></ul><ul><li>ADC*RO is a member of the European network Art Directors Club of Europe </li></ul>President of ADC*RO Serban Alexandrescu Headvertising
  4. 5. ADC Europe Members Austria Bosnia & Herzegovina Cyprus Czech Republic Estonia France Georgia Germany Hungary Iceland Italy Latvia Poland Portugal Romania Russia Slovenia Spain Switzerland Ukraine President of ADC*E Franco Moretti
  5. 6. ADC*RO School – Main Targets <ul><li>Students interested in a career in advertising </li></ul><ul><li>– to learn more about the industry and its instruments; </li></ul><ul><li>Juniors from Romanian advertising agencies </li></ul><ul><li>– to develop their skills or to discover their role in the advertising creation </li></ul><ul><li>process; </li></ul><ul><li>Professionals from the communication industry </li></ul><ul><li>– they are important opinion leaders who can sustain the school concept and also choose school graduates to work in their advertising agencies. The ADC*RO School involves every year important names from the advertising industry; </li></ul><ul><li>Mass media </li></ul><ul><li> – to promote and sustain the school’s projects </li></ul>
  6. 8. How does it work? <ul><li>first school of creative concept </li></ul><ul><li>12 tutors, members of ADC*RO </li></ul><ul><li>1 2 groups of students </li></ul><ul><li>50 - 60 participants, students </li></ul><ul><li>12 weeks of Seminars and Trainings </li></ul><ul><li>2 meetings per week with the tutors </li></ul><ul><li>( 1 seminar and 1 work-meeting with an agency ) </li></ul><ul><li>every gr oup works with 2 agencies </li></ul><ul><li>( 6 weeks with each agency ) </li></ul><ul><li>a graduation party at the end </li></ul><ul><li>=> a well-prepared generation of young creatives ready to work in the advertising industry </li></ul>
  7. 10. Past Editions <ul><li>2008 – 1 st Edition ADC*RO School </li></ul><ul><li>1000 accounts on www.scoalaadc.ro of people interested in the project </li></ul><ul><li>250 candidates to join the ADC*RO School Seminars </li></ul><ul><li>64 selected students </li></ul><ul><li>45 graduates students </li></ul><ul><li>10 top-students received their money back for outstanding performances </li></ul><ul><ul><ul><li>2009 – 2 nd Edition ADC*RO School </li></ul></ul></ul><ul><ul><ul><li>1500 accounts on www.scoalaadc.ro </li></ul></ul></ul><ul><ul><ul><li>250 candidates to join the ADC*RO School Seminars </li></ul></ul></ul><ul><ul><ul><li>49 selected students </li></ul></ul></ul><ul><ul><ul><li>42 graduates students </li></ul></ul></ul><ul><ul><ul><li>7 top-students received their money back for outstanding performances </li></ul></ul></ul><ul><ul><ul><li>6 special prizes </li></ul></ul></ul>
  8. 11. Tutor s and advertising agencies* <ul><li>McCann Erickson – Adrian Botan </li></ul><ul><li>GMP – Stefan Vasilachi </li></ul><ul><li>Headvertising – Serban Alexandrescu </li></ul><ul><li>Next Advertising – Liviu David </li></ul><ul><li>Propaganda – Andrei Tripsa </li></ul><ul><li>Odyssey – Valentin Suciu </li></ul><ul><li>Cap – Costin Popescu </li></ul><ul><li>Gavrila si Asociatii – Octav Gheorghe </li></ul><ul><li>Friends Advertising – Sorin Tranca </li></ul><ul><li>ADDV Euro RSCG – Dorian Pascuci </li></ul><ul><li>Cohn&Jansen – Andrei Cohn </li></ul><ul><li>Ema Prisca </li></ul>* Part of the tutors will also lead seminars for the 3 rd edition of the ADC*RO School
  9. 12. First place Online Brief – Daniel Dobrin (ADC School 2009)
  10. 13. First place Outdoor – Aurelian Cezar Cherciu (ADC School 2009)
  11. 14. First Place Print – Daniel Dobrin (ADC School 2009) First Place Print – Francesca Muresan (ADC School 2009)
  12. 15. Other work Outdoor – Bogdan Raileanu (ADC School 2008) Poster – Alexandru Tataru (ADC School 2008)
  13. 16. Other work Print – Florin Florea (ADC School, 2008) Outdoor - Valentina Bacu (ADC School, 2009)
  14. 17. <ul><li>The candidates will receive the brief to enter the ADC*RO School in June 2010 </li></ul><ul><li>The students will have time to solve the brief until September 2010 </li></ul><ul><li>The tutors will choose the new generation of creative students in September 2010 </li></ul><ul><li>The ADC*RO School Seminars and Trainings will start in October 2010 </li></ul><ul><li>All the students portfolios must be ready until February 2011 </li></ul><ul><li>The tutors will evaluate all the creative work and select the best students of the ADC*RO School 3 rd Edition </li></ul><ul><li>March 2011: the big graduation party for all the students </li></ul>ADC*RO School – 3rd Edition 2010 - 2011
  15. 18. Serban Alexandrescu, ADC*RO President and Daniel Drobin, First Prize, 2 nd Edition ADC*RO School - 2009
  16. 21. YOU COULD BE NEXT!
  17. 22. Our friends
  18. 23. How can you reach us www.scoalaadc.ro www.blog.scoalaadc.ro Facebook Twitter The Team Alexandru Dinu, PR Executive – alexandru.dinu@millcomm.ro Anca Croitoriu, Communication Manager – anca.croitoriu@millcomm.ro Teodora Calin, Submissions Manager - teodora.calin@millcomm.ro Andreea Dragut, Competition Manager – andreea.dragut@millcomm.ro Irina Florea, Business Manager – irina.florea@millcomm.ro
  19. 24. The Institute <ul><li>The Institute is part of Millenium Communications, in charge with the management of the next projects and festivals: </li></ul><ul><li>AdPrint Festival – the only European festival dedicated exclusively to print advertising [ www.adprint.ro ] </li></ul><ul><li>Internetics – the only festival in Romania awarding the online efficiency, a branding, marketing and advertising online festival [ www.internetics.ro ] </li></ul><ul><li>The Civil Society Gala - a competition that aims to award the projects developed by the NGOs and to put in the spotlight the most important civic initiatives [ www.galasocietatiicivile.ro ] </li></ul><ul><li>ADOR Festival - the only complete festival of the Romanian advertising industry, awarding strategic and creative thinking in all media of communication [ www.ador.ro ] </li></ul><ul><li>Effie Awards – The only award to recognize creative achievement in meeting and exceeding advertising objectives [ www.efffie.ro ] </li></ul><ul><li>ADC*RO Creative School - an educational program for young people who want to start a career in the advertising industry [ www.scoalaadc.ro ] </li></ul>

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