Opened by Gianni Versace in Italy in 1978, Producing luxury clothing, accessories, fragrances, makeup and home furnishings.
Profile at a glance………… Type Private Founder & Founded Gianni Versace & 1978 Headquarter Milan, Italy Industry Consumer Goods Product Textile - Apparel clothing Key people Gianni Versace, Founder Santo Versace, Chairman & Co-CEO Gian Giacomo Ferraris, Director & Co-CEO Donatella Versace, Artistic Director Revenue € 273 million (2009) Net income € -30 million (2009) Website www.versace.com
<ul><li>Because of It’s attractive brand name, sign & symbol on the products they produce, customers all over the world can recognize Versace easily. </li></ul>
<ul><li>At the beginning, Versace produced different cosmetic items but later they focused on clothing & Luxurious furnishing. </li></ul>From The Past . . . . .
<ul><li>Made a lot of campaigns to promote the product </li></ul><ul><li>Scattered Huge showroom all over the World </li></ul><ul><li>Launched a massive promotional programs including sales promotion </li></ul>Marketing Strategies . . . .
<ul><li>They charge high price </li></ul>Price 63.99 USD Jeans Man Long Versace Item: Versace Shoes-12 $110.00
Versace Red Jeans Perfume Price: $185.00 Price $2995.00 £ 170.00
<ul><li>There are 81 Showroom in North America, South America, Europe, Middle East, Asia & Australia. Their main showroom is in Milan of Italy. </li></ul>Versace headquarter in Milan of Italy Place
<ul><li>They Made Huge Campaigns </li></ul><ul><li>They lunched discount offer </li></ul><ul><li>Versace made many advertisements </li></ul>Promotion