Lee Brand analyses presentation


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  • hi i need ur oersentation for my friend project .please send me on rajesh.18teen@gmail.com.thnks
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  • Can i have your Lee Brand analysis presentation also? angellam_0706@hotmail.com. thank you for your help !!
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  • thanks... will use your slide presentation for our marketing management class at ateneo graduate school of business, makati city, philippines
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  • can I also have it please?? thibaud.roudet@escdijon.eu, thank you for your help ;)
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  • The presentation is quite good. Can you send me ppt file through my email tammieng1708@gmail.com? Thanks for your help
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Lee Brand analyses presentation

  1. 1.
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  3. 3. Founding History<br />Lee Mercantile Company was founded by Henry David Lee in 1889, when Lee opened his first garment factory in Salina, Kansas, producing dungarees and jackets .<br />
  4. 4. Short brief of Company Profile<br />Founded by Henry David lee in 1889 <br />Headquarters in Kansas city, Kansas, USA <br />Brand Name: Lee Jeans<br />Product Type or Description: One True Fit<br />Category for this Entry: Apparel and Accessories<br />Campaign Title: “Find Your One True Fit”<br />Agency: Fallon Worldwide<br />Client: Lee Jeans<br />www.lee.com<br />
  5. 5. Company Overview<br /> LEE, like art...is innovative, provocative and cutting edge which is reflected in our unique fits and washes. Lee has huge authentic heritage, dating as far back as 1800's giving the brand a level of credibility!Lee is the second leading denim brand internationally and has now opened it's first South African Concept Store @ Gateway Theatre of shopping. Showcasing the hottest cuts made and imported from Europe, the Philippines and Australia as well as the best of Lee's local ranges<br />
  6. 6. MarketingChallenge<br />In 1949, Lee introduced the first women's jean, the "Lady Lee Riders”.<br />In 1983, Lee was the first brand to offer women multiple fits.<br />In 2003, Lee was attributed by a 24-year-old woman as a brand responsible for "horrible decades of fashion”.<br />
  7. 7. Market Strategy<br />Lee Jeans this fall plans to expand its reach among young women with One True Fit, a new style and fit concept based on its popular five-pocket jean. The introduction is part of a strategy to freshen the brand that also includes a push targeting male teens and young boys. Advertise by TV , print, POP, a new script icon and packaging, and online efforts <br />
  8. 8. User %<br />
  9. 9. Popular Brand<br />
  10. 10. The Brand That Is Fit<br />Lee Jeans had a reputation for being strong & fit. It was unbelievably strong, according to Ripley's, are you "Believe It or Not"<br />
  11. 11. Prize<br />
  12. 12. Sale Point<br />
  13. 13. 2011 Collection<br />
  14. 14.
  15. 15. Target Markets <br />North America<br />Australia<br />Philippines<br />Southeast Asia<br />East Europe<br />Hong Kong<br />Japan & Korea<br />West Europe<br />China<br />
  16. 16. Core Values <br />Core Values are at the heart of Lee<br />One True Fit is aimed <br />strong <br />
  17. 17. Main power of Lee jeans <br />
  18. 18. www.lee.com<br />
  19. 19. Campaign Objectives<br />Gain retailer confidence in the One True Fit launch by achieving a strong product sell-in.<br />Build awareness of One True Fit and increase target's purchase consideration. <br />Improve key fashion and brand imagery measures. <br />Achieve and exceed sales goals measures. <br />
  20. 20. Advertising<br />TV <br />print<br />POP<br />Packaging<br />script icon <br />• Direct Mail<br />• Public Relations<br />• Sales Promotion<br />• Interactive/Online <br />
  21. 21. Ads for why we choice Lee<br />
  22. 22. Lee Jeans - Related Companies<br />Golden age group inc <br />Rio jeans ltd <br />Great beginnings maternity<br />Aare denims & exports ltd <br />Twig land fashions ltd<br />Paradise fashion<br />Magi jeans<br />Slick fit<br />
  23. 23. Competition<br />
  24. 24. Difference between Lee vs. Levi’s<br />First, the price: Lee jeans can usually be purchased for 1/3 less than Levi's. <br />Second,the colors shades: The color of blue is different on Lee and Levi. <br />
  25. 25. Since its inception in 1996, Lee National Denim Day® has adhered to a simple philosophy: ONE DAY, ONE CAUSE, ONE CURE®. In 14 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible. <br />
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  27. 27. The End<br />