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Lee Brand analyses presentation
 

Lee Brand analyses presentation

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  • hi i need ur oersentation for my friend project .please send me on rajesh.18teen@gmail.com.thnks
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  • Can i have your Lee Brand analysis presentation also? angellam_0706@hotmail.com. thank you for your help !!
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  • thanks... will use your slide presentation for our marketing management class at ateneo graduate school of business, makati city, philippines
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  • can I also have it please?? thibaud.roudet@escdijon.eu, thank you for your help ;)
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  • The presentation is quite good. Can you send me ppt file through my email tammieng1708@gmail.com? Thanks for your help
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    Lee Brand analyses presentation Lee Brand analyses presentation Presentation Transcript

    • Founding History
      Lee Mercantile Company was founded by Henry David Lee in 1889, when Lee opened his first garment factory in Salina, Kansas, producing dungarees and jackets .
    • Short brief of Company Profile
      Founded by Henry David lee in 1889
      Headquarters in Kansas city, Kansas, USA
      Brand Name: Lee Jeans
      Product Type or Description: One True Fit
      Category for this Entry: Apparel and Accessories
      Campaign Title: “Find Your One True Fit”
      Agency: Fallon Worldwide
      Client: Lee Jeans
      www.lee.com
    • Company Overview
      LEE, like art...is innovative, provocative and cutting edge which is reflected in our unique fits and washes. Lee has huge authentic heritage, dating as far back as 1800's giving the brand a level of credibility!Lee is the second leading denim brand internationally and has now opened it's first South African Concept Store @ Gateway Theatre of shopping. Showcasing the hottest cuts made and imported from Europe, the Philippines and Australia as well as the best of Lee's local ranges
    • MarketingChallenge
      In 1949, Lee introduced the first women's jean, the "Lady Lee Riders”.
      In 1983, Lee was the first brand to offer women multiple fits.
      In 2003, Lee was attributed by a 24-year-old woman as a brand responsible for "horrible decades of fashion”.
    • Market Strategy
      Lee Jeans this fall plans to expand its reach among young women with One True Fit, a new style and fit concept based on its popular five-pocket jean. The introduction is part of a strategy to freshen the brand that also includes a push targeting male teens and young boys. Advertise by TV , print, POP, a new script icon and packaging, and online efforts
    • User %
    • Popular Brand
    • The Brand That Is Fit
      Lee Jeans had a reputation for being strong & fit. It was unbelievably strong, according to Ripley's, are you "Believe It or Not"
    • Prize
    • Sale Point
    • 2011 Collection
    • Target Markets
      North America
      Australia
      Philippines
      Southeast Asia
      East Europe
      Hong Kong
      Japan & Korea
      West Europe
      China
    • Core Values
      Core Values are at the heart of Lee
      One True Fit is aimed
      strong
    • Main power of Lee jeans
    • www.lee.com
    • Campaign Objectives
      Gain retailer confidence in the One True Fit launch by achieving a strong product sell-in.
      Build awareness of One True Fit and increase target's purchase consideration.
      Improve key fashion and brand imagery measures.
      Achieve and exceed sales goals measures.
    • Advertising
      TV
      print
      POP
      Packaging
      script icon
      • Direct Mail
      • Public Relations
      • Sales Promotion
      • Interactive/Online
    • Ads for why we choice Lee
    • Lee Jeans - Related Companies
      Golden age group inc
      Rio jeans ltd
      Great beginnings maternity
      Aare denims & exports ltd
      Twig land fashions ltd
      Paradise fashion
      Magi jeans
      Slick fit
    • Competition
    • Difference between Lee vs. Levi’s
      First, the price: Lee jeans can usually be purchased for 1/3 less than Levi's.
      Second,the colors shades: The color of blue is different on Lee and Levi.
    • Since its inception in 1996, Lee National Denim Day® has adhered to a simple philosophy: ONE DAY, ONE CAUSE, ONE CURE®. In 14 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
    • The End