By Matthew Scott (8474) - Media Studies - Sheldon School (66613) Music Magazine
Questionnaire results and Audience Identification Gender – Profile data The gender of my music magazine is as follows below: This won‟t have that much effect on the target audience without being discriminative to people. When I complete my music magazine because of the results I got towards the gender – This shows it is easier to ask and be more related to what I am doing. The results I will get for my favourite music magazines will be more target at males so when I complete my final music magazine I will use this genre in order to attract my final music magazine to my final music magazine products/magazine in order so they are related so the music magazine is sold. No. of People Male 16 Female 9 Male Female Male 64% Female 26%1. Questionnaire Results Charts
Questionnaire results and Audience Identification Age – Profile data When I asked the age of my questionnaires I found that is was mostly from 13-16. This is the best target audience because it relates to the target audience because Is near my target audience so I can relate with them people so I can deliver and make it easier to attract the music magazine to this target audience. This therefore is the target audience I will be attracting so I will have do it in order to attract to my final music magazine as this is the main target audience from all my other results in order to get the correct data that I want. The statistics are from where the other information come from the profile data. 13-16 are easier for me to ask and 21-65 is also possible but there are not as much of the target audience to ask. Age 0-12 13-16 17-20 21-25 13-16 26-35 36-50 Over 502. Age – Profile Data
Questionnaire results and Audience Identification Preferred Music Genre When I asked what the preferred target audience was for my music magazine I found that “Rock” was the first one and it come up the top with 8 out 25 votes (32%) on the Questionnaire. This has brought to the conclusion that the correct music genre for this target audience should be rock. I should attract to the main target audience in order so people become interested in the music magazine because their genre fits the target audience in order so they buy the music magazine. All three of the girls choose Classical so I should definitely not choose this because it won‟t attract it to the target audience. Pop is the next one so It could be similar. Indie all come from boys so I could also do this in order to attract it to my music magazine. Preferred Genre of Music 8 7 6 Number of 5 PopQuestionnaire Entrys 4 3 Classical 2 1 Rock 0 Techno Indie Alternative/ Other Type of Music3. Preferred Music Genre
Questionnaire results and Audience Identification How often do you read a music magazine? After asking how often do you read a music magazine I mostly got the answer “Never”. Therefore because of this I must have asked the wrong type of people that read music magazines. When I do my final music magazine I will aim at the target audience that do read music magazines and get rid of all the rest. Because the next one is “Every Month”, therefore I will sell a issue of my music magazine every month so the target audience get to read the magazine as much they want and the music magazine sells. However there are also a lot of people who like to read music magazines every so often so when I complete my final music magazine I won‟t do a carry on as many people like reading at different times. I will do this so it is easy to pick up so the target audience read and be interested in the music magazine. you read a (Music How often do Magazine)? Every day Other time scale: Every three (3) days Every 6 months Every week Scale of time Every month Every fortnight Every week Every month Every day Every 2 months 0 5 10 15 Every 6 months Amount of Questionnaire people ticked4. How often do you read a music magazine?
Questionnaire results and Audience Identification Price of Music Magazine willing to be paidWhen I asked the price the target audience would be willing to pay I found that the majoritywould be willing to be £2 - £3.99. This is a reasonable price and It will be better to keep the priceto these guidelines as more of the target audience will be attracted to buying the music magazine.A lot of people put £0 - £1.99 when I do my final music magazine analysis I won‟t put this priceon cheap music magazine issues because I will lose money because it is to cheap even thoughthere are a lot of sales. I think £4 - £4.99 is to much as there are not many people will pay this asit is expensive and £5 is also far to much. £2 - £3.99 also has a lot of people being allowed to paythis and it is reasonable price without losing money because of it being to expensive so when I domy music magazine analysis, so I will put in this bracket in order to get magazine sales at the bestpossible price. Price willing to be paid £5 + £0 - £1.99 £4 - £4.99Amount £2 - £3.99would be £2 - £3.99 £4 - £4.99paid £5 + £0 - £1.99 0 2 4 6 8 10 12 14 Amount of Questionnaire5. Price of Music Magazines people ticked
Questionnaire results and Audience Identification Number of pagesThe number of pages in a music magazine is important because it determines what type of readthe reader will have. From the questionnaire I found out that most people would like their musicmagazine pages from 51-70 long whether if it is long, short, detailed or not. This means the musicmagazine would have contain quite a lot of pages across a lot of music magazine pages however Ithink I can fit this in, so the target audience don‟t get put off or bored of the music magazine. Number of pages wanted in a Music Magazine Number of pages 0-50 51-70 71-100 101-150 200 +6. Number of pages wanted in Music Magazine
Questionnaire results and Audience IdentificationWhat kind of adverts or features would you like to see on a music magazine Front Cover?The adverts and sell lines telling the reader about the music magazine are very important in orderto attract the target audience. The main preference on the music magazine is “New MusicAlbums” when I do my music magazine I will do this in order to attract it to my final targetaudience so they become interested in the music magazine because it is about the topic that theylike this allows me to use advertising spaces in my music magazine in order to attract it to thetarget audience. Also the next one is games as competitions is still high I could also do this inorder to attract it to my target audience by putting in a question which could be used in order toattract it to my target audience. Also the TV/ Film reviews needs to put on in order to attract thetarget audience and everything else in order to encourage the music magazine to be brought bythe target audience. The rest of the features also need to attract to attract the audienceidentification. What kind of features or things/ sell lines and adverts would you like to see in a new Music Magazine coming out New music ablums Competitions TV/ Film reviews Gigs/ Festivals Fashion Features of Music Games Fashion Magazines Gigs/ Festivals New music ablums Technolgy Competitions 0 1 2 3 4 5 6 7 People of who voted for7. What kind of Adverts do the target audience want to see
Questionnaire results and Audience Identification How many people currently read music magazines?To find out how many people currently read music magazines I used a question to find out manypeople buy music magazines. Most people have answered that they do not buy music magazines.This could be because I asked a group that does not buy music magazines. I also asked what typeof music magazines people currently buy if they do – which the table shows not many could notanswer. The answers help me show what kind of contrasting music magazines my target audiencelikes so I can attract it to my music magazine. From the answers I got a few answers “VIBe” so Iwill also do this in order to attract it to my target audience. I also had one answer fromKerrang, as these were from my contrasting music magazines analysis, I will do this in order toattract it to my target audience. Do you currently buy music magazines? 20 15 No 10 Yes 5 0 No Yes8. Do you currently buy music magazines?
Questionnaire results and Audience Identification What kind of feature would you like to read in a music magazine?Understanding what features and content is in the music magazine is one of the most importantfactors in order to attract the target audience in order to buy the music magazine because that isone of its main points/ purposes. As you can see the biggest proportion is “Gigs Guide” so when Ido my final music magazine I will put Gigs Guide in the music magazine because it is what mytarget audience wants so I can attract it to my final target audience. This also tells me that thetarget audience likes to listen to live music and therefore I will do this in order to attract it to mytarget audience. Also I will put reviews because the target audience also wants to see this in orderto attract more sales, I could also review the gig guide the reviews in order to attract the targetaudience. What kind of feature would you like to see within a Music Magazine? News and updates Interviews Reviews Gig Guides Competitions Up and Coming9. Do you currently buy music magazines?
Questionnaire results and Audience Identification Do you enjoy reading music magazines?Here I found out do people enjoy reading music magazines. I found out that most people do enjoyreading music magazines so If it was not for the brief I would do my magazine on music. Thisshows that most people enjoy reading music magazines. This tells me I will not have to do asmuch advertisement in order to attract the music magazine to my final target audience. Thepeople that say they don‟t enjoy reading music magazines won‟t be part of music magazine targetaudience because they do not enjoy reading music magazines so I will not include this In order toattract it to my target audience. Because most people enjoy reading them I just need to attract it inorder to get my target audience like reading the final music magazine. The answers on thequestionnaire show a lot than one big music magazine so my new music magazine has to try andoffer more than them, features or Do you enjoy reading musiccontent. magazines? 16 14 12 10 8 Yes 6 No 4 2 0 Yes No KERRANG!10. Do you enjoy reading music magazines?
Questionnaire results and Audience IdentificationWhat is your favourite magazine and why?I asked the question “What is your favourite music magazine and why?”, these where theresponses above. As you see there were a lot of comments based on the front cover features of themusic magazine. The answers and other answers that are shown tell me a lot about what peopleprefer so I can contrast it to my music magazine. I found out that Kerrang from one of commentssaid „KERRANG!‟ looks really exciting and writing font really gets my attention”. This shows asit is a similar target audience when I was contrasting the music magazines I found this, so I willmake it a exciting font in order to attract my target audience which is similar to the KERRANGtarget audience. The answers show a lot about the features which creates a identify with audiencewhich encourages the bond between reader and magazine creator. I will use all the responses inorder to help me to attract to my target audience to my music magazine.11. What is your favourite music magazine and why? Matthew Scott