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Effects Of Advertising On Children
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Effects Of Advertising On Children

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  • 1. Effects of Advertising on Children
  • 2. Advertising Background • Advertising is an attempt to persuade someone to buy a good or service • Since the 1920’s advertising has grown massively • Anywhere you go you see can see an ad • The average American views about 5000 ads in just one day
  • 3. Types of Advertising Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales. Tv and Print Radio Out of Internet Home
  • 4. Children are Affected by Ad’s Advertising is a multi million dollar project that has an huge influence on children Kids are literally assaulted from morning to night. The ad industry targets them in their home, in the school, and virtually all points in between (essential.org) Children under 12 already spend a whopping $28 billion a year. Teen- agers spend $100 billion. Children also influence another $249 billion spent by their parents (about.com)
  • 5. Unhealthy Ad’s • Kids are filled with advertisements for junk food and fast foods • Kids see one food commercial every five minutes during Saturday morning cartoons, most of them for foods high in fat, sugar and calories (great schools.net)
  • 6. Protecting Children from Advertising • Demands should be made on the FTC to make the first move and create more strict rules about marketing to children since they are the ones who control what we watch on tv
  • 7. Work Cited • [1] Sharon Beder, 'A Community View', Caring for Children in the Media Age, Papers from a national conference, edited by John Squires and Tracy Newlands, New College Institute for Values Research, Sydney, 1998, pp. 101-111 • • [2] Dittmann, Melissa. "Protecting children from advertising ". American Psychological Association. June 2004 <http://www.apa.org/monitor/jun04/protecting.html>. • • [3] Willenz, Pam. "TELEVISION ADVERTISING LEADS TO UNHEALTHY HABITS IN CHILDREN; SAYS APA TASK FORCE". Office of Public Affairs. February 23, 2004 <http://www.palomar.edu/dsps/actc/mla/mlainternet.html>.