The digipak for Florence and the Machine's album uses close-up images of the artist in an almost cartoon-like style to promote her offbeat style and musical genre. The neutral color scheme of the digipak reflects the songs and overall theme of the album. Detailed images on the front and back directly promote the album name and connect visually across the packaging.

1. Florence and the Machine digipak analysis !
!
Follows the
conventions of the text
types.
Basic composition
but detailed images
involved in the artist emphasises the artist
and the star
iconography.
Close up of the artist,
with an almost cartoon
like image which is
promoting the style and
genre of the slightly “offbeat” artist.
Colour scheme is
neutral and rather dull.
This reflects the songs
and the overall theme
if the album.
Image on the front of the digipak
connects to the back of the digipak and
is also very detailed, directly promoting
the album name.