Business responses to changes in their environment are enhanced through digital communications, allowing for time shifting (business being conducted 24x7) & space shifting (business being conducted globally or beyond traditional geographic boundaries).
Example 1: Most retail stores use IS to help them record customer purchases, keep track of inventory, pay employees, buy new merchandise, and evaluate sales trends.
Example 2: Decisions about what lines of merchandise need to be added or discontinued, or about what kind of investment they require, are typically made after an analysis provided by IS
Example 3: Store management might make a decision to install touch-screen kiosks in all of their stores, with links to their e-commerce website for online shopping.
Three Primary Uses of Information Systems Automation Providing support to complete a task faster, more cheaply, and perhaps with greater accuracy and/or consistency Organizational Learning (Informing) Providing support to improve day-today operations by creating, acquiring, and transferring knowledge Achieving Strategy Providing support in a way that enables the firm to gain or sustain competitive advantage over rivals