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Kivapowerpoint2
 

Kivapowerpoint2

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    Kivapowerpoint2 Kivapowerpoint2 Presentation Transcript

    • Kiva, acting together to achieve a common goal peer to peer campaigning in action peer to peer campaigning in action peer to peer campaigning in action
    • Kiva Aim: Acquire new lenders Target Audience: Want to feel more connected to cause Can give $25 Social media savvy Issue: Target must learn about micro-finance Solution: Peer to peer marketing Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info
    • Campaign Origins Lending Groups: -target audience like to talk in forms -naturally tell personal network
    • Familiar Call to Actions
      • Communicating Collective Impact
    • Kiva ‘Branch Out’ Social Campaign
              • What: 8,000 free US$ 25 micro-finance loans
          • How: Existing members invite friends
            • Result: 8,000 new members in 26 hours
      • “we communicated we them so they felt like part of the kiva team”
    • Promoting to Members
    • Members Campaign Page
    • Post Campaign
      • Increasing loyality
    • Post Campaign
      • “we communicated we them so they felt like part of the kiva team”
    • Post Campaign ‘continue sharing joys of micro-lending’ ‘ continue sharing joys of micro-lending’
    • Practical Application e.g. Marathon Create facebook event “running Dublin Marathon for Charity Name” Facebook Event Functionality - sharing comes naturally to this group of people. - messages can be sent to all your page fans work out your message - increase motivation