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Kivapowerpoint

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Transcript

  • 1. Kiva, acting together to achieve a common goal peer to peer campaigning in action peer to peer campaigning in action peer to peer campaigning in action
  • 2. Kiva Aim: Acquire new lenders Target Audience: Want to feel more connected to cause Can give $25 Social media savvy Issue: Target must learn about micro-finance Solution: Peer to peer marketing Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info
  • 3. Campaign Origins Lending Groups: -target audience like to talk in forms -naturally tell personal network
  • 4. Familiar Call to Actions
    • Communicating Collective Impact
  • 5. Kiva ‘Branch Out’ Social Campaign
            • What: 8,000 free US$ 25 micro-finance loans
        • How: Existing members invite friends
          • Result: 8,000 new members in 26 hours
    • “we communicated we them so they felt like part of the kiva team”
  • 6. Promoting to Members
  • 7. Members Campaign Page
  • 8. Post Campaign
    • Increasing loyality
  • 9. Post Campaign
    • “we communicated we them so they felt like part of the kiva team”
  • 10. Post Campaign ‘continue sharing joys of micro-lending’ ‘ continue sharing joys of micro-lending’
  • 11. Practical Application e.g. Marathon Create facebook event “running Dublin Marathon for Charity Name” Facebook Event Functionality - sharing comes naturally to this group of people. - messages can be sent to all your page fans work out your message - increase motivation