China's National Image
in the West
From “Chinoiserie”
to
“Made in China”
Steffi Wong 07009380
Cheng Tsz Ting 08029768
What we want to find out......
Different perceptions of Chinese goods in the West:
• 1500 - 1800: love for Chinese goods w...
“Chinoiserie”
European “Chinese”
Steffi Wong (07009380)
Engraving, designed by Francois Boucher,
18th
century
“Chinoiserie”?
• “Chinese-esque”
• A European style would have been recognized as “Chinese” in style
• Idealized vision of...
•First ever account by Marco Polo (trip:
1269-1273)
•Yet the appreciation was selective
•Strongest appeal : Wealth
•Fascin...
16th
-17th
centuries: a glimpse of Cathay
•Accounts of Marco Polo not challenged until
1498
•China: a distinctive place in...
•17th Century: spread of vogue for
Chinese export products
•Imitations of oriental-styled goods
appeared in European works...
18th
century: the theological and
philosophical wonderland
•An attractive alternative
•Practical philosophy and political
...
La foire chinoise, François Boucher, 1742
Costume design sketch, joureur de
gong, Jean Bérain, ca 1700 Steffi Wong (070093...
Late 18th
century: Fall of Cathay
• First report of unromantic
experiences in China in A Voyage
Round the World by Richard...
“Made in China”
(1978 onwards)
Cheng Tsz Ting 08029768
Workers in
BYD's factory
in Shenzhen
A Chinese worker on a
Lenovo Electronic
Technology Co. factory
assembly line
in Shang...
The Negative Perceptions of
“Made in China” Products
in the West's Eyes
1. “Weapons of Mass Production” – Cut-price
Chines...
1. “Weapons Of Mass Production”
Cheng Tsz Ting 08029768
Cheng Tsz Ting 08029768
2. Poor Quality
Cheng Tsz Ting 08029768
Cheng Tsz Ting 08029768
3. Poor Labour Conditions
Cheng Tsz Ting 08029768
4. Loose Environmental Standards
5. Counterfeit Products
Cheng Tsz Ting 08029768
Cheng Tsz Ting 08029768
To Sum Up......
“Made
in
China”
1500 18001600 1700 1900 2000
“Chinoiserie”
Positive
National Image
- Romantic, Exotic, Cul...
Bibliography
Auguste, Catherine, Chinoiserie, ornements de fantasie,
http://www.meublepeint.com/chinoiserie.htm.
China Lab...
Interbrand Best Global Brands (2010 http://www.interbrand.com/en/best-
global-brands/best-global-brands-2008/best-global-b...
Phau, Ian & Teah, Min. (2009). Devil wears (counterfeit) Prada: a study of
antecedents and outcomes of attitudes towards c...
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From chinoiserie to made in china

  1. 1. China's National Image in the West From “Chinoiserie” to “Made in China” Steffi Wong 07009380 Cheng Tsz Ting 08029768
  2. 2. What we want to find out...... Different perceptions of Chinese goods in the West: • 1500 - 1800: love for Chinese goods was so great that the Europeans make their own version – “Chinoiserie” • 1978 - present: feel threatened by Chinese goods so much that restrictions was imposed – “Made in China”  In turn, the West has different perceptions of China– China's national image
  3. 3. “Chinoiserie” European “Chinese” Steffi Wong (07009380) Engraving, designed by Francois Boucher, 18th century
  4. 4. “Chinoiserie”? • “Chinese-esque” • A European style would have been recognized as “Chinese” in style • Idealized vision of Chinese Empire “Cathay” Steffi Wong (07009380)
  5. 5. •First ever account by Marco Polo (trip: 1269-1273) •Yet the appreciation was selective •Strongest appeal : Wealth •Fascinations for the Orient Marco Polo returned from his trips with exotic animals Prior to 15th century: Imaging Cathay The Travels of Sir Jon Madeville, Penguin Classics Steffi Wong (07009380)
  6. 6. 16th -17th centuries: a glimpse of Cathay •Accounts of Marco Polo not challenged until 1498 •China: a distinctive place in the geographical imagination •Trade barriers by the Chinese fueled European fascinations •European imitations not in demand during 16th century Medici porcelain, Italy, 16th century Steffi Wong (07009380)
  7. 7. •17th Century: spread of vogue for Chinese export products •Imitations of oriental-styled goods appeared in European workshops Writing table with “japanned” lacquer, French, 1799 Delft white ceramics with Chinese motifs, ca 1880 Wedding dress in Chinoiserie style fabric, French, ca 1759 Steffi Wong (07009380)
  8. 8. 18th century: the theological and philosophical wonderland •An attractive alternative •Practical philosophy and political morality • Louis XV imitated Chinese emperors in the spring ploughing at 1756 • “Lofty ideals” made more desirable by artworks by Boucher and Watteau “Emperor sailing”, Beauvais tapestry, French, ca 1720. Steffi Wong (07009380)
  9. 9. La foire chinoise, François Boucher, 1742 Costume design sketch, joureur de gong, Jean Bérain, ca 1700 Steffi Wong (07009380)
  10. 10. Late 18th century: Fall of Cathay • First report of unromantic experiences in China in A Voyage Round the World by Richard Walter in 1748 • A civilization in decline, a picture of corruption and backwardness • Desire for an authentic image of Cathay coincided with the European empiricism in 19th century and Britain’s imperialist engagements in China Steffi Wong (07009380)
  11. 11. “Made in China” (1978 onwards) Cheng Tsz Ting 08029768
  12. 12. Workers in BYD's factory in Shenzhen A Chinese worker on a Lenovo Electronic Technology Co. factory assembly line in Shanghai Cheng Tsz Ting 08029768 Cheng Tsz Ting 08029768
  13. 13. The Negative Perceptions of “Made in China” Products in the West's Eyes 1. “Weapons of Mass Production” – Cut-price Chinese products threaten local producers 2. Poor Quality – Toys, fishes, fruits and vegetables, cars, milk ...... 3. Poor Labour Condition – Sweatshop 4. Loose Environmental Standard – Pollutions, global warming 5. Counterfeit Products – Great economic Loss Cheng Tsz Ting 08029768
  14. 14. 1. “Weapons Of Mass Production” Cheng Tsz Ting 08029768
  15. 15. Cheng Tsz Ting 08029768
  16. 16. 2. Poor Quality Cheng Tsz Ting 08029768
  17. 17. Cheng Tsz Ting 08029768
  18. 18. 3. Poor Labour Conditions Cheng Tsz Ting 08029768
  19. 19. 4. Loose Environmental Standards
  20. 20. 5. Counterfeit Products Cheng Tsz Ting 08029768
  21. 21. Cheng Tsz Ting 08029768
  22. 22. To Sum Up...... “Made in China” 1500 18001600 1700 1900 2000 “Chinoiserie” Positive National Image - Romantic, Exotic, Culturally superior ...... Negative National Image - Threatening (Economic Dumping, Poisonous, Sweatshop, Pollutions, Counterfeit)
  23. 23. Bibliography Auguste, Catherine, Chinoiserie, ornements de fantasie, http://www.meublepeint.com/chinoiserie.htm. China Labour Watch http://www.chinalaborwatch.org/ Curran, L.. (2009). EU Trade Defence Actions against China and Their Impacts: The Cases of Textiles and Footwear. Journal of World Trade, 43(6), 1281-1297. Fake Brand in China http://www.hemmy.net/2007/04/29/chinese-fake-brands/ Ille, Francis R. (2009). Building Chinese global brands through soft technology transfer. Journal of Chinese Economic and Foreign Trade Studies, 2(1), 47-61.
  24. 24. Interbrand Best Global Brands (2010 http://www.interbrand.com/en/best- global-brands/best-global-brands-2008/best-global-brands-2010.aspx Honour, Huge (1973). Chinoiserie: the vision of Cathay, New York: First Icon Edition. Mattews, Robert Guy (2010, June 9). U.S. News: U.S. Hits China With Steel Penalty. Wall Street Journal (Eastern Edition), p. A.4. Mungello, David E. (2009). The great encounter of China and the West, 1500- 1800. New York: Roman and Littlefield Publishers. Inc. The Next China; China's labour market. (2010, July). The Economist, 396(8693), 48-50.
  25. 25. Phau, Ian & Teah, Min. (2009). Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. The Journal of Consumer Marketing, 26(1), 15-27. Porter, David (2001). Ideographia: The Chinese cipher in early modern Europe. Stanford, Stanford University Presse. Sloboda, Stacey (2008). Picturing China: William Alexander and the visual language of chinoiserie, British Art Journal, vol.9 no.2 (Fall 2008)

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