UPGRADE YOUR PROFESSIONAL BRAND  WITH By Hugo Hernandez
Social media is a complement… <ul><li>But not a substitute for: </li></ul><ul><ul><li>Shaking hands and eye contact </li><...
 
 
<ul><li>Before you get business you must.. </li></ul><ul><li>Pay membership </li></ul><ul><li>Assist events </li></ul><ul>...
<ul><li>Be a speaker and show your performance </li></ul><ul><li>Show your client testimonials </li></ul><ul><li>Invite lu...
<ul><li>Join for free versus Pay membership  </li></ul><ul><li>Join webinars versus Attend events </li></ul><ul><li>Share ...
<ul><li>Provide webinars and podcasts  </li></ul><ul><li>Display your videos, presentations and pics with your performance...
<ul><li>Most popular free social networking website world-wide </li></ul><ul><li>200 Million active users </li></ul><ul><l...
<ul><li>What is your relationship with your clients?  </li></ul><ul><li>What is your relationship with your prospects and ...
 
How many people is your name reaching right now?
<ul><li>Your page represents your company </li></ul><ul><li>Ensure your privacy through privacy applications </li></ul><ul...
<ul><li>What if your contacts shares your information and displays your videos and posting at their profiles and share it ...
Facebook main features <ul><li>Profile </li></ul><ul><li>Status- microblogging </li></ul><ul><li>Chat </li></ul><ul><li>Jo...
 
<ul><li>Upgrade from a sales pitch to a good story </li></ul><ul><li>Use Visuals = Success= Money </li></ul><ul><li>Includ...
<ul><li>Showcase examples and testimonials </li></ul><ul><li>Show How you help other people </li></ul><ul><li>Display Reco...
<ul><li>Always communicate with your clients and prospects having a call for action </li></ul><ul><li>1 Chat  </li></ul><u...
<ul><li>Top communicators: Politicians and actors  </li></ul><ul><li>Focus on key messages and hot topics </li></ul><ul><l...
 
 
 
 
<ul><li>Select attractive image and slogan for the group </li></ul><ul><li>Your group should focus on the hottest topics t...
<ul><li>Activate your accounts with postings, video, pics and events, even if they are not related directly to your compan...
 
Now Let’s do Facebook <ul><li>Post an award winning marketing piece for your profile </li></ul><ul><li>Search for contacts...
<ul><li>Before you bring new business you must </li></ul><ul><li>Identify top trendsetters and super-connectors </li></ul>...
<ul><li>Fully understand your audience’s mindset before bringing a message  </li></ul><ul><li>Connect yourself with others...
<ul><li>You can contact me to request more information about our services  </li></ul><ul><li>678 372 9057 </li></ul><ul><l...
You have a friendship request by Hugo Hernandez
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Facebook 4 sucess

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Facebook 4 sucess by Hugo Hernandez
El Club de Comerciantes

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Facebook 4 sucess

  1. 1. UPGRADE YOUR PROFESSIONAL BRAND WITH By Hugo Hernandez
  2. 2. Social media is a complement… <ul><li>But not a substitute for: </li></ul><ul><ul><li>Shaking hands and eye contact </li></ul></ul><ul><ul><li>Letters, networking, PR, and tradeshows </li></ul></ul><ul><ul><li>Or any of your existing business-lead generation processes </li></ul></ul>
  3. 5. <ul><li>Before you get business you must.. </li></ul><ul><li>Pay membership </li></ul><ul><li>Assist events </li></ul><ul><li>Volunteer </li></ul><ul><li>Recruit members </li></ul>
  4. 6. <ul><li>Be a speaker and show your performance </li></ul><ul><li>Show your client testimonials </li></ul><ul><li>Invite lunches </li></ul><ul><li>Develop relationships </li></ul><ul><li>Then sales and business referrals </li></ul>Before you get business you must..
  5. 7. <ul><li>Join for free versus Pay membership </li></ul><ul><li>Join webinars versus Attend events </li></ul><ul><li>Share information versus Volunteer </li></ul><ul><li>Recruit members </li></ul>
  6. 8. <ul><li>Provide webinars and podcasts </li></ul><ul><li>Display your videos, presentations and pics with your performance and testimonials </li></ul><ul><li>Chat, email, coffee </li></ul><ul><li>Develop relationships </li></ul><ul><li>Then sales and business referrals </li></ul>
  7. 9. <ul><li>Most popular free social networking website world-wide </li></ul><ul><li>200 Million active users </li></ul><ul><li>Hosts over 100,000 pages for businesses </li></ul>
  8. 10. <ul><li>What is your relationship with your clients? </li></ul><ul><li>What is your relationship with your prospects and professional network? </li></ul><ul><li>What is the status of your brand right now? </li></ul><ul><li>Who is talking to your clients right now? </li></ul>
  9. 12. How many people is your name reaching right now?
  10. 13. <ul><li>Your page represents your company </li></ul><ul><li>Ensure your privacy through privacy applications </li></ul><ul><li>Use a neutral language all the time </li></ul><ul><li>Display a professional image and friendly attitude </li></ul>
  11. 14. <ul><li>What if your contacts shares your information and displays your videos and posting at their profiles and share it at different networks? </li></ul>
  12. 15. Facebook main features <ul><li>Profile </li></ul><ul><li>Status- microblogging </li></ul><ul><li>Chat </li></ul><ul><li>Join and create groups </li></ul><ul><li>Join and create events </li></ul><ul><li>Create blog </li></ul><ul><li>Aplications </li></ul>
  13. 17. <ul><li>Upgrade from a sales pitch to a good story </li></ul><ul><li>Use Visuals = Success= Money </li></ul><ul><li>Include videos & pictures </li></ul><ul><li>Link to your website </li></ul><ul><li>Start conversations </li></ul>
  14. 18. <ul><li>Showcase examples and testimonials </li></ul><ul><li>Show How you help other people </li></ul><ul><li>Display Recognitions, diplomas and conferences images </li></ul><ul><li>Share your Presentations and articles </li></ul>
  15. 19. <ul><li>Always communicate with your clients and prospects having a call for action </li></ul><ul><li>1 Chat </li></ul><ul><li>2 E-mails </li></ul><ul><li>3 Phone calls </li></ul><ul><li>4 Coffe </li></ul><ul><li>5 Develop Relationships </li></ul><ul><li>6 Sales </li></ul>
  16. 20. <ul><li>Top communicators: Politicians and actors </li></ul><ul><li>Focus on key messages and hot topics </li></ul><ul><li>Offer instant gratification </li></ul><ul><li>Interactive and Showcase products and services </li></ul><ul><li>Include links and calls for action </li></ul>
  17. 25. <ul><li>Select attractive image and slogan for the group </li></ul><ul><li>Your group should focus on the hottest topics that will be in your industry for the next 12 to 24 months </li></ul><ul><li>Activate your accounts with postings, video, pics and events, even if they are not related directly to your company </li></ul>
  18. 26. <ul><li>Activate your accounts with postings, video, pics and events, even if they are not related directly to your company </li></ul><ul><li>Communicate with calls for action </li></ul><ul><li>Provide incentives for your members and contacts to invite more members to join </li></ul><ul><li>Chat, email, phone call, coffee, relationship and then sale </li></ul>
  19. 28. Now Let’s do Facebook <ul><li>Post an award winning marketing piece for your profile </li></ul><ul><li>Search for contacts from your school, previous companies, and cities </li></ul><ul><li>Find your target clients by industry, city and company </li></ul><ul><li>Join up to 300 groups in your industry and target industries </li></ul><ul><li>Create your own groups </li></ul>
  20. 29. <ul><li>Before you bring new business you must </li></ul><ul><li>Identify top trendsetters and super-connectors </li></ul><ul><li>Learn their language and mindset </li></ul><ul><li>Create rapport and relationships with trendsetters, super-connectors and your target audience </li></ul>CONCLUSIONS
  21. 30. <ul><li>Fully understand your audience’s mindset before bringing a message </li></ul><ul><li>Connect yourself with others </li></ul><ul><li>Develop relationships </li></ul><ul><li>Share your experience!! </li></ul>
  22. 31. <ul><li>You can contact me to request more information about our services </li></ul><ul><li>678 372 9057 </li></ul><ul><li>Crece @ elclubdecomerciantes .com </li></ul><ul><li>www. somoscomerciantes .com </li></ul><ul><li>http://www. linkedin .com/in/ elclubdecomerciantes </li></ul><ul><li>http://twitter.com/Elclub </li></ul>
  23. 32. You have a friendship request by Hugo Hernandez
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