Dr Paine Schofield has a degree in Psychology and Computing, plus a post graduate diploma and doctorate in Psychology. Prior to joining Ashbridge she worked as a research fellow and consultant for the Open University. She publishes and presents in the areas of psychology and technology, in particular the effective use of technology in enhancing learning. Sue Honore is an Ashridge associate with an interest in blended learning and innovation in executive education. She has researched published and presented on a variety of executive education issues including the conference of International University Consortium for executive Education (UNCON). She holds a MSc in Networked Learning from Lancaster University.Sample size of the research was over 1017 individuals
Although there is some conjecture about when Gen Y starts – some where between 1978-1982 their research focuses on those born from 1982 onwards
Gen Y born in a period of rapid technology growth, where information was at their fingertips. They quickly became part of the global village. This influenced how they learned. During their education they were asked what had they learned? Not what they remember. This lead has led to lack of critical thinking skills in some.
Research conducted in 2012 by Ashridge revealed that the preferred mobile method of learning is the I Pad. During this survey over 1000 Gen Y were surveyed.
collective identities typically begin to reveal themselves when their members move into their twenties and begin to act upon their values, attitudes and worldviewsMy generation, Generation Y (also known as the Millennials, Generation Next, Net Generation, and the Echo BoomersThere is a plethora of opinions about Gen-Y, many of them ranging from unflattering to just plain insulting, but to dismiss us as slacking, spoiled, poster children for social media and ADHD, is to make a horrific misjudgment.
Though there are undoubtedly controversial characteristics of Gen-Y, there is also a bountiful resource of innovation, motivation, and collaboration that is unprecedented. We are educated, engaged, productive, and powerful; we are the leaders of the future and we're coming to a workplace near you.
We have high expectations for personal growth and job satisfaction. We want to like where we work and aren't afraid to take the time needed to find that right fit or to leave a company when it's not feeling right. Our friends are our coworkers and we value teamwork in the workplace.We embrace multiple modes of self-expression and value public self-definition.
When thinking about e-Learning for Gen-Y students we need to think about all that has been discussed.It needs to be short, prompt, needs to keep the students engaged because of their shorter attention spans.It also needs to be interactive, and accessible on all their devices, so that the students are not forced to one means of learning media. This means they can learn on the move, as Gen-Y are always on the move.
Final gen y presentation
Sarah Evans, KarenGrady,Reza Jalili-Baleh, HeidiRettig& Bronwyn Whale
Understanding Gen YHow do you Identify Generation Y?Why are we so fascinated with generation Y?
Understanding Gen YGen Y are multi-channeled and can focus fullyon many variables at once
Understanding Gen YA stereotypical description of "Generation Y”often describes them as having a strongsense of entitlement, poor work ethic and ahigh need for immediate gratification.The world to them is virtual and thepossibilities are endless.
Understanding Gen YGeneration Y are more likely tomake decisions based on theinfluence of their PEERSwhom operate in the samecommunication cultures
Understanding Gen YO Music - iPodsO Social websites likeFacebook and Twitteranything that relates to technology
Understanding Gen YValues of generation YGen Y is seeking more than just friendships• Understood• Accepted• Respected• Included• Loyalty
Understanding Gen YGeneration Y work hard to live up to whattheir peers expect of themTheir self-esteem often rests on how wellregarded they are in their group orsub-culture.
Understanding Gen YGeneration Yare on a faster journeytherefore their expectations of services,modes of educationand relationships are higher
Case Study„Gen Y: They are so not interested inyour learning‟Mark HarrisonKineo e-Learning Solutions
Who are Generation Y?O Born between 1980 – 1992O Digital natives, parents were notO Shorter attention spansO Resistant to lectureO Prefer actionO More comfortable sharing information
23 hrsA week spent ONLINEV‟s17 hours watching TV67%Would be „lost‟ without theircomputerV‟s46% would be lost withoutTV¼Do all their shoppingonline60%Say the internet“belongs to them”
What is the mostsymbolic object thatsums upGeneration Y?
Has over 25,000 very different “applications”Why??
Using eLearning Technologylike an iPhone to help Gen Ylearn…O Encourages everyone to share ideaselectronically.O Get to know everyone on social media,who they are, what they are doing??O Get the facts ASAP on the internet, cuttingout the middle man.O Using Facebook and blogging to startdebates with others and share othersideas.
ResearchersSue HonoreLearning Preferencesand Missing SkillsPaine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u>.
Who are Gen Y?Baby Boomers – 1946 – 1963Early Generation X – 1964- 1976Late Generation X – 1977-1981Generation Y – 1982 onwardsPaine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, http://tinyurl.com/nxres6u> .
Formative years•Technology•Terrorism•Gangs and drugs•Natural disasters•Strong politicalleaders• Prosperity•Outsourcing•Higher costsPaine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
QualitiesConfident HonestDemandingVociferous High Expectations“Their feedback is quite brutally honestsometimes. It makes us raise our bar” -(University Lecturer)Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .
WeaknessesFace to FaceCommunicationImpatientLack curiosity andAnalytical skillsJust in timeLOL Gr8 OMG= poor written englishPaine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013, <http://tinyurl.com/nxres6u> .Risk takers
Mobile Learning DevicesMost preferred methods -.O I Phone 26.4 %O Android 25.5 %OI Pad 35.8%O Other Tablet 5.7 %O Book reader eg kindle 4.1 %O Other 1.9 %Source: Virtual Ashridge user Poll 2012. <http://tinyurl.com/nxn5z6l >
Learning PreferencesDoing is moreimportantImmediacyTrial and errorapproachLow boredomthresholdCollaborativelearningMulti tasking and parallelprocessingDon‟t like chalk and talkConstructivist ApproachPaine Schofield, C. & Honore, S. 2010, Generation Y and Learning, The Ashridge Journal, UK, viewed 20 April, 2013,<http://tinyurl.com/nxres6u>
RecommendationsChoicesso they canpersonalise andcustomise (Sweeney 2006, p. 2).Flexibilitytime, place, access& mode of delivery(Sweeney 2006, p. 3).Monitorso they get a timelyresponse toquestions( Sweeney 2006, p. 3) (Forni 2013, 9.22).EncourageNetworkingcollaboration & peerto peer just in timelearning (Sweeney 2006, p. 5).Use Games & Media–using technologysee progressengage with othersto learnencourage criticalthinking andimproved memory(Sweeney 2006, p. 4-5)
Reference List. O .Virtual Ashridge user Poll 2012, Ashbridge Business School, viewed30.05.2013, <http://tinyurl.com/nxn5z6l >.Forni, K. (ed) 2013, 129 Tips on Using Technology in Virtual & PhysicalClassrooms. The e learning Guild, California.Paine Schofield, C. & Honore, S. 2010, Generation Y and Learning, TheAshridge Journal, UK, viewed 20 April, 2013,<http://tinyurl.com/nxres6u> .Sweeney, R. 2006, „Millenial Behaviours & Demographics‟, New JerseyInstitute of Technology, New Jersey, < http://tinyurl.com/m3znfwf>.
8 in 10 of ussleep with a mobileglowing by the bedSpend 20 minutesa day on the internet59%Get news online
¾ have created aprofile on a socialsite1 in 5 haveposted a video ofthemselves6 in 10 were raisedby both parents4 in 10 have a tattoo1 in 4 have a piercing
Managers of Gen Yin the WorkplaceCase StudyCommon Mistakes
Common MistakesO#1: Managers fail torecognize that the high-tech savvy of thisgeneration—unparalleledin history—masks theirlack of low-tech skills.
Common MistakesO#2. Managers fail toperceive the nuances ofGen Y work habits.
Common MistakesO#3: Managers associategiving new employeeswhat they want with aninevitable and perilousloss of authority.
Common MistakesO#4: Mangers becomeoverly impressed with thewidespread meme aboutGen Y: that they expect tochange jobs many, manytimes.
Common MistakesO#5: Managers will try totell, not show, Gen Yworker what to do.