Social Media Tools

524 views

Published on

Social Media Tools presented at the annual Lincoln American Marketing Association (AMA) Cause Camp Event.

Published in: Education, Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • We have been working on a new social media management tool. Try is out now and let us know what you think. http://socialsen.sr/HTvsV
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
524
On SlideShare
0
From Embeds
0
Number of Embeds
65
Actions
Shares
0
Downloads
9
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Tools

  1. 1. Presented By: TYLER THOMAS | @TylerAThomas Social Media Specialist | University of Nebraska–Lincoln April 4, 2014 SOCIAL MEDIA TOOLS & HOW TO USE THEM
  2. 2. PLANNING
  3. 3. PLANNING 3 • Goals – What do you want to accomplish? – Who is your audience? – What do you want people (consumers/constituents/ followers) to do? • Which channels make the most sense? – How will you manage each? @TylerAThomas | #UNL
  4. 4. PLANNING 4 • Social Media Channels Instagram Twitter Facebook YouTube LinkedIn Vine Pinterest Website &/or Blog Google+ Slideshare @TylerAThomas | #UNL
  5. 5. PLANNING 5 • Content Creation – What will you post? – How often? – Who will post? @TylerAThomas | #UNL
  6. 6. PLANNING 6 • Content Creation Ideas – Make your posts relevant to your audience – Be succinct, friendly and conversational – Share photos & videos they tend to be more engaging (pay attention to sizing) – Ask questions or seek input – Give access to exclusive information and specials – Be timely by posting about current events, holidays or news – Establish and/or use a popular hashtag to increase post reach @TylerAThomas | #UNL
  7. 7. PLANNING 7 • Physical Inspiration Boards – Sticky Notes – Notecards • Inspiration Folders – Screenshot and save ideas on your computer • Pinterest Boards with different ideas (Pin It) @TylerAThomas | #UNL
  8. 8. EXECUTION
  9. 9. EXECUTION 9 • Scheduling Tools TweetDeck @TylerAThomas | #UNL
  10. 10. EXECUTION 10 • Photo Editing: PicMonkey.com (desktop) @TylerAThomas | #UNL
  11. 11. EXECUTION 11 • Image Sizing Chart @TylerAThomas | #UNL
  12. 12. EXECUTION 12 • Phone Apps for photos and videos PicStitch FlipAGram PicPlayPost TyPic Camera+ Vine @TylerAThomas | #UNL
  13. 13. EXECUTION 13 • Statigram: Manage your Instagram account @TylerAThomas | #UNL
  14. 14. EXECUTION 14 • Icons: ICONFINDER.com & SimpleIcons.org @TylerAThomas | #UNL
  15. 15. PROMOTION
  16. 16. PROMOTION 16 • Add Tabs to your Facebook Page • Promote your account in the description of other platforms • Include icons on your: – Website & Videos – Point of Purchase/In Store – Brochures/Business Cards/Stationary – Email Signatures • Host a contest of giveaway @TylerAThomas | #UNL
  17. 17. ANALYTICS
  18. 18. ANALYTICS 18 • Questions to ask yourself: – Is the content I’m sharing optimized? – Will I track this content? • Tools – Bit.ly (link shortener & tracking) – Vanity URL’s (keeps links clean & easy to remember) – Facebook, YouTube, LinkedIn & Google+ Insights – Website Analytics @TylerAThomas | #UNL
  19. 19. EXTRAS
  20. 20. EXTRAS 20 • Storify • Participate in popular weekly Hashtag events • @Replies on Twitter vs. .@Replies • Setting Up Accounts – Maintain consistency with: • Account Naming • Photos • Descriptions • Brand Standards @TylerAThomas | #UNL
  21. 21. TYLER THOMAS|@TylerAThomas Social Media Specialist | University of Nebraska–Lincoln SOCIAL@UNL.EDU QUESTIONS & CONTACT INFO

×