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Social Media Management

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Quick overview on basic social media management presented to Jacht Ad Lab at the University of Nebraska–Lincoln.

Quick overview on basic social media management presented to Jacht Ad Lab at the University of Nebraska–Lincoln.

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    Social Media Management Social Media Management Presentation Transcript

    • Social Media Management Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu July 8, 2013
    • @UNLincoln | #UNL PLANNING 2 • Where in the digital ecosystem does social fall? – Who does social media support in your organization? • Sales • Marketing • PR • HR
    • @UNLincoln | #UNL STRATEGY 3 • Goals – What do you want to do? Why? • Which channels will you manage? – What are the Key Performance Indicators (KPIs)? – Who is the audience(s) • How will the channels be managed? – Content Team(s)
    • @UNLincoln | #UNL SETTING UP PROFILES 4 • Do your research first • Be consistent – Profile Images, Short Descriptions, Overview, website listings • Maintain brand standards (if you don’t have them, create them).
    • @UNLincoln | #UNL CONTENT CREATION 5 • Planning – What will you post • Categories – How often & when? – Who will post? (Create a workflow) • TOOLS: Content Calendar, Google Docs.
    • @UNLincoln | #UNL CONTENT CREATION IDEAS 6
    • @UNLincoln | #UNL CONTENT CREATION IDEAS 7
    • @UNLincoln | #UNL LISTENING 8 • Content Curation – Hashtags – Keywords – Phrases • TOOLS: Statigram, Hootsuite.
    • @UNLincoln | #UNL ENGAGEMENT 9 • Create & Promote Specific Hashtags – General – Event Specific • Create Social Situations • TOOLS: Statigram, Hootsuite.
    • @UNLincoln | #UNL CHANNEL PROMOTION 10 • How will you promote your social media channel/hashtags? – Basic touch points • In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels – Contests/Promotions
    • @UNLincoln | #UNL GOING FORWARD 11 • How will you stay informed on the latest trends in social media? – Blogs, Meetups, Conferences, Hashtags • How will you keep the lines of communication open within your organization/client?
    • @UNLincoln | #UNL TOOLS 12 • Hootsuite • Google Docs • Statigram • Facebook, Twitter, Google+ & YouTube Insights • Storify • Bit.ly • Social Media Design Blueprint
    • @UNLincoln | #UNL 13 Connect With Us: @UNLincoln, #UNL