PRESENTED BY:
TYLER THOMAS
Social Media Specialist | University of Nebraska–Lincoln
social@unl.edu | @TylerAThomas
August ...
1
›› PAST CLIENTS
2
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL
MARKETING
›› MOBILE
3
• First Screen
›› WEB
4
• User Experience (UX)
• User Interface (UI)
• Information Architecture
• Customized Experience
›› ADVERTISING
5
• Digital Ads
• Digital Campaigns
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Te...
›› CONTENT
6
• Content Marketing
• Content Strategy
›› PERSONALIZATION
7
• Email
• Social Media
• Apps
• Gaming
• Customer Portals/Rewards
›› DIGITAL DEVICES
8
• Google Glass
• Wearables
• Tech Ecosystem Connections
›› DATA
9
• Digital Insights & Analytics
• Customer Relationship
Management (CRM)
• Link Tracking
• Eye Tracking
10
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL
MARKETING
Thank You.
- @TylerAThomas
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Digital Marketing Landscape

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The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.

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  • Intro
  • Digital marketing and the digital ecosystem are allowing businesses to stay competitive, create customizable experiences and be more agile to adapt to what is working and ultimately making money.




  • Digital Marketing as a whole is breaking across business units and is taking a more active role in customers experiences (no matter where they happen)

    From call centers to direct sales to downloads on your website, marketing managers and CMOs are having to work across an organization to make sure that customer experience accomplishes their business objectives.

    CLICK




  • http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

    90% of American Adults have Cell Phones
    54% have Smart Phones
    63% use their phones to go online (doubled since 2009)
    34% cell internet mostly on their phones (21% of the cell-mostly internet users)



  • UX >> Designing with the user in mind >> accomplishing a goal/funnels
    UI >> How does it work, can you accomplish the task
    Customized Experience >> Cookies, Analytics, Flow, Customer Profiles
  • DIGITAL ADS
    >>Banner Ads
    >>Full Page Takeovers
    >>Rich Media >>Pre-Roll
    >>Digital Radio
    Digital Campaigns
    >>Landing Pages
    >>Microsites
    SEM
    >>Google Ads/Text Ads
    >>Keywords >> AdWords/AdSense
    >>Retargeting
    >>GeoTargeting
  • Content Marketing
    >>Apps as delivery network
    >>Videos
    >>Blogs
    >>White Papers
    >>How To’s
    >>Digital Downloads
  • APPS
    >>Netflix
    >>Amazon
    >>Banking
    >>ATMs
    >>Spotify
    >>Pandora
  • Digital Marketing Landscape

    1. 1. PRESENTED BY: TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln social@unl.edu | @TylerAThomas August 07, 2014 DIGITAL MARKETING LANDSCAPE
    2. 2. 1 ›› PAST CLIENTS
    3. 3. 2 MOBILE WEBCONTENT PERSONALIZATION ADVERTISING DIGITAL DEVICES DIGITAL MARKETING
    4. 4. ›› MOBILE 3 • First Screen
    5. 5. ›› WEB 4 • User Experience (UX) • User Interface (UI) • Information Architecture • Customized Experience
    6. 6. ›› ADVERTISING 5 • Digital Ads • Digital Campaigns • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Text Message Marketing (SMS) • Push Notifications
    7. 7. ›› CONTENT 6 • Content Marketing • Content Strategy
    8. 8. ›› PERSONALIZATION 7 • Email • Social Media • Apps • Gaming • Customer Portals/Rewards
    9. 9. ›› DIGITAL DEVICES 8 • Google Glass • Wearables • Tech Ecosystem Connections
    10. 10. ›› DATA 9 • Digital Insights & Analytics • Customer Relationship Management (CRM) • Link Tracking • Eye Tracking
    11. 11. 10 MOBILE WEBCONTENT PERSONALIZATION ADVERTISING DIGITAL DEVICES DIGITAL MARKETING
    12. 12. Thank You. - @TylerAThomas

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