6 Tips to Win with Social Media

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Tips on how to successfully manage a social media presence.

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6 Tips to Win with Social Media

  1. 1. 6 Tips to Win with Social Media Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu August 1, 2013
  2. 2. @UNLincoln | #UNL Tip 1: STRATEGY 2 • Goals – What do you want to accomplish? – What do you want people (consumers) to do? – Who is your audience(s) • Which channels make sense to manage? • How will you manage each channel?
  3. 3. @UNLincoln | #UNL Tip 1 Cont’d: SETTING UP PROFILES 3 • Do your research first – help people find you! • Be consistent – Profile Images, Short Descriptions, Overview, Website Listings • Maintain brand standards (if you don’t have them, create them).
  4. 4. @UNLincoln | #UNL Tip 2: PLANNING 4 • Content Creation – What will you post • Categories – Events – How often & when? – Who will post? (create a workflow) – Is your content optimized for sharing? – Will you track your content? • TOOLS: Content Calendar, Google Docs, Bit.ly
  5. 5. @UNLincoln | #UNL Tip 2 Cont’d: PLANNING 5 • Write Quality Posts – Make sure your posts are relevant to your audience and business – Be succinct, friendly and conversational – Share photos and videos because they tend to be more engaging – Ask questions or seek input – Give access to exclusive information and specials – Be timely by posting about current events, holidays or news
  6. 6. @UNLincoln | #UNL CONTENT CREATION IDEAS 6
  7. 7. @UNLincoln | #UNL CONTENT CREATION IDEAS 7
  8. 8. @UNLincoln | #UNL Tip 3: LISTENING 8 • Content Curation – Hashtags – Keywords – Phrases • TOOLS: Statigram, Hootsuite.
  9. 9. @UNLincoln | #UNL Tip 4: ENGAGEMENT 9 • Create & Promote Specific Hashtags – General – Event Specific • Create Social Situations • TOOLS: Statigram, Hootsuite.
  10. 10. @UNLincoln | #UNL Tip 5: CHANNEL PROMOTION 10 • How will you promote your social media channel(s)/hashtag(s)? – Basic touch points • In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels – Contests/Promotions
  11. 11. @UNLincoln | #UNL Tip 6 : ADVERTISING OPTIONS 11 • Facebook for business – Create an Ad • Sponsored Story – Promote a Post – Create an Offer
  12. 12. @UNLincoln | #UNL Tip 6 Cont’d: ADVERTISING OPTIONS 12 • Twitter For Business – Promote a Tweet: Get your tweet in front of a targeted audience – Promote an Account: Gain Followers who can spread the word to others
  13. 13. @UNLincoln | #UNL ADDITIONAL TOOLS 13 • Hootsuite - Scheduling & Monitoring Twitter • Google Docs – Creating a Content Calendar/Team Collaborations • Statigram – Tool to monitor and analyze Instagram • Facebook, Twitter, Google+ & YouTube Insights • Bit.ly – URL Shortener & Link Click Tracking • Social Media Design Blueprint – Design Cheat Sheet • Eventbrite – Event Management Made Easy
  14. 14. @UNLincoln | #UNL 14 Connect With Us: @UNLincoln, #UNL

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