Your SlideShare is downloading. ×
0
×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

6 Tips to Win with Social Media

161

Published on

Tips on how to successfully manage a social media presence.

Tips on how to successfully manage a social media presence.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
161
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 6 Tips to Win with Social Media Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu August 1, 2013
  • 2. @UNLincoln | #UNL Tip 1: STRATEGY 2 • Goals – What do you want to accomplish? – What do you want people (consumers) to do? – Who is your audience(s) • Which channels make sense to manage? • How will you manage each channel?
  • 3. @UNLincoln | #UNL Tip 1 Cont’d: SETTING UP PROFILES 3 • Do your research first – help people find you! • Be consistent – Profile Images, Short Descriptions, Overview, Website Listings • Maintain brand standards (if you don’t have them, create them).
  • 4. @UNLincoln | #UNL Tip 2: PLANNING 4 • Content Creation – What will you post • Categories – Events – How often & when? – Who will post? (create a workflow) – Is your content optimized for sharing? – Will you track your content? • TOOLS: Content Calendar, Google Docs, Bit.ly
  • 5. @UNLincoln | #UNL Tip 2 Cont’d: PLANNING 5 • Write Quality Posts – Make sure your posts are relevant to your audience and business – Be succinct, friendly and conversational – Share photos and videos because they tend to be more engaging – Ask questions or seek input – Give access to exclusive information and specials – Be timely by posting about current events, holidays or news
  • 6. @UNLincoln | #UNL CONTENT CREATION IDEAS 6
  • 7. @UNLincoln | #UNL CONTENT CREATION IDEAS 7
  • 8. @UNLincoln | #UNL Tip 3: LISTENING 8 • Content Curation – Hashtags – Keywords – Phrases • TOOLS: Statigram, Hootsuite.
  • 9. @UNLincoln | #UNL Tip 4: ENGAGEMENT 9 • Create & Promote Specific Hashtags – General – Event Specific • Create Social Situations • TOOLS: Statigram, Hootsuite.
  • 10. @UNLincoln | #UNL Tip 5: CHANNEL PROMOTION 10 • How will you promote your social media channel(s)/hashtag(s)? – Basic touch points • In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels – Contests/Promotions
  • 11. @UNLincoln | #UNL Tip 6 : ADVERTISING OPTIONS 11 • Facebook for business – Create an Ad • Sponsored Story – Promote a Post – Create an Offer
  • 12. @UNLincoln | #UNL Tip 6 Cont’d: ADVERTISING OPTIONS 12 • Twitter For Business – Promote a Tweet: Get your tweet in front of a targeted audience – Promote an Account: Gain Followers who can spread the word to others
  • 13. @UNLincoln | #UNL ADDITIONAL TOOLS 13 • Hootsuite - Scheduling & Monitoring Twitter • Google Docs – Creating a Content Calendar/Team Collaborations • Statigram – Tool to monitor and analyze Instagram • Facebook, Twitter, Google+ & YouTube Insights • Bit.ly – URL Shortener & Link Click Tracking • Social Media Design Blueprint – Design Cheat Sheet • Eventbrite – Event Management Made Easy
  • 14. @UNLincoln | #UNL 14 Connect With Us: @UNLincoln, #UNL

×