5-Tips to Win with Social Media

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Presentation given to Department Chairs and Social Media Managers in the College of Fine and Performing Arts

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5-Tips to Win with Social Media

  1. 1. 5 Tips to Win with Social Media Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu January 22, 2014
  2. 2. Tip 1: STRATEGY • Goals – What do you want to accomplish? – Who is your audience(s) – What do you want people to do? • Which channels make sense to manage? – How/who will you manage each channel? @UNLincoln | #UNL 2
  3. 3. Tip 2: PLANNING • Content Creation – What will you post • Categories – How often & when? – Who will post? • Create a workflow – Is your content optimized for sharing? • Will you track your content engagement? • TOOLS: Content Calendar, Google Docs, Bit.ly @UNLincoln | #UNL 3
  4. 4. Tip 2 Cont’d: PLANNING • Write/Create Quality Posts – Make sure your posts are relevant to your audience; be succinct, friendly and conversational – Share photos and videos because they tend to be most engaging – Ask questions or seek input – Give access to exclusive information and behind the scenes – Be timely by posting about current events, holidays or news – Include relevant hashtags/@mentions @UNLincoln | #UNL 4
  5. 5. CONTENT CREATION IDEAS @UNLincoln | #UNL 5
  6. 6. Tip 3: LISTENING • Content Curation – Hashtags • #UNLArts, #UNL, #LNK – Keywords – Phrases • TOOLS: Statigram, Hootsuite. @UNLincoln | #UNL 6
  7. 7. Tip 4: ENGAGEMENT • Create & Promote Specific Hashtags – General – Event Specific • Create Social Situations • TOOLS: Statigram, Hootsuite. @UNLincoln | #UNL 7
  8. 8. Tip 5: CHANNEL PROMOTION • How will you promote your social media channel(s)/hashtag(s)? – Basic touch points • Website, Business Cards, Email Signatures, Building Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels – Contests/Promotions @UNLincoln | #UNL 8
  9. 9. Social Media Tools • • • • • • • • • • Hootsuite - Scheduling & Monitoring Twitter Tweetdeck – Scheduling & Monitoring Twitter Facebook – Scheduling Posts Google Docs – Creating a Content Calendar/Team Collaborations Statigram – Tool to monitor and analyze Instagram Facebook, Twitter, Google+ & YouTube Insights Bit.ly – URL Shortener & Link Click Tracking PicMonkey – Photo editing & collage creation Social Media Design Blueprint – Design Cheat Sheet Eventbrite – Event Management Made Easy @UNLincoln | #UNL 9
  10. 10. Connect With Us: @UNLincoln, #UNL @UNLincoln | #UNL 10

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