3. v Background
• British Airways is the world’s leading
international airline and one of the most
profitable.
• More recently, 'Environmental Campaign’
4. ² Introduction
• In recent years, Business Successful.
• long-term development concentrating in
Operational efficiency and improving
marketing and customer services.
• In 1995/96, the company launched a three-year plan.
customer service , the increase in leg room , substantially .
• In the late 1990s, that it was committed to the environment.
• To monitor progress in this regard, the company publishes annually
an Environment Report.
9. Aviation and the environment
² The potential for damage to the environment as the demand for air
travel increases, has been recognized and documented by many
commentators.
² The European Community’s programmers of policy and action on the
environment, ‘Towards Sustainability’, specifically targets five sectors.
10.
11. The British Airways environmental policy
² Individual departments.
² The transparency of the environmental policy and the method of
reporting its activities in the Annual Environmental Reports has
brought considerable recognition to the airline.
12. BA tour operations and environmental policy
Staff
All staff are responsible :
ü complying with environmental standards
and procedures
ü notifying management and supervisors
of potential hazards
ü avoiding needless wastage of energy and materials
Line management
Line managers must:
ü establish individual responsibilities, objectives and accountabilities
ü develop and maintain procedures
ü monitor implementation of procedures and working practices
ü ensure that a statement of environmental impact
ü provide channels for employees and contractors
13. ü investigate and report all environmental incidents
ü set quality standards covering relevant discharges and disposals
ü review regularly the use of materials and energy in order
ü maintain accurate and comprehensive records
ü report any breaches to the relevant regulatory bodies
Director of Safety, Security and Risk Management and Head of
Environment.
Authority for environmental matters is devolved through the Director of
Safety, Security and Risk Management to the Head of Environment who
is responsible for:
ü periodic assessments, audits and review
ü provision of support and advice on environmental matters
ü promoting workable procedures, codes
ü encouraging initiatives to implement this policy, and research
ü active co-operation by British Airways
ü keeping staff, relevant authorities and, as appropriate,
ü interpreting and ensuring implementation
14. British Airways social and environmental policy
British Airways will strive to improve its environmental and social
performance and to contribute to a better quality of life for everyone,
now and for generations to come.
This will be achieved by:
ü aiming to improve our economic, environmental and social
ü identifying significant aspects and impacts of our activites
ü setting clearly defined objectives and targets addressing our
environmental and social issues
ü meeting or exceeding requirements of relevant rules and
regulations
ü using natural resources efficiently, minimizing waste and harmful
releases to the environment
ü working constructively with organizations concerned for
communities,
society and the environment
15. ü raising awareness of environmental and social issue
ü undertaking open dialogue on our environmental and social
programmers
ü engagement on relevant major public policy issues such as climate
change
ü providing support, advice and training to staff on matters relating to
our environmental and social performance
ü monitoring, auditing and reviewing our performances
ü regularly reviewing policies and management systems in these
areas in order to drive for continual improvement
16. Conclusions
British Airways will continue their long-term environmental
policy and will be trying to communicate their successes via different
communication mediums, including their Annual Environmental Report.
Work will continue on trying to encourage people to take a more
responsible attitude to tourism in co-operation with such bodies as the
World Wildlife Fund (WWW).
Customers at present, however, seem to have a limited interest
in environmental measures, and seem to be more interested in other
features such as destinations, facilities, entertainments and price.
17. Organizations established to raise awareness of
issues relating to bad tourism practice
Tourism Concern – pushing forward the debate about what is
good or bad tourism and questioning the direction in which the industry
should be moving.
o Campaign for Environmentally Responsible Tourism (CERT)
encourages awareness and feedback on experiences as a tourist.
o The International Hotels Environment Initiative (IHEI) – targets
the hotel sector and encourages positive action.
o ASTA (American Society of Travel Agents Inc.) and PATA (Pacific Asia
Travel Association) have published codes of practice.
18. British Airways Holidays environmental programmers
and initiatives 1990s
1. Life-cycle analysis of a holiday destination
The company commissioned a detailed study of the
impacts of their product at a specific destination – the Seychelles.
2. Earth wise guide
The British Airways brochure for travel from the UK
contains a panel of environmental guidelines for holiday-makers.
3. Traveller donation schemes
Some brochures contain details of donation schemes in
support of conservation projects in places such as Kenya, India,
Thailand, Venice, Florida and California.
19. Earthwise guide
Fragile Earth – Wherever you go be a friend to the environment
British Airways Holidays is committed to improving environmental
practice and performance in all aspects of its business.
Travel wisely
ü Find out as much as you can about the wildlife, culture and history of
your destination.
ü Support the local economy by using locally-owed services and buying
regional produce
ü Don’t buy products like ivory, coral or tortoiseshell, which are made
from endangered species.
ü Corals are living creatures, easily damaged just by touch.
ü Protect the local environment – dispose of litter carefully andavoid
disturbing or damaging wildlife or plants.
ü Conserve energy, turn off lights and air conditioning, and save
water.
ü Ask permission before taking photographs of local people, show
respect for religious symbols and rituals
20. ü Dress modestly particularly outside the main tourist areas.
ü You can help conservation efforts by visiting parks and reserves. Your
support will encourage local authorities to protect their heritage.
ü If you witness or encounter environmental abuses, please write to the
country’s tourist board or an environmental organization. If you have any
comments or suggestions we would be glad to hear from you.
