This document provides information about getting fully solved assignments from an assignment help service. It gives the email and phone contact details to request assignments. It then provides details of an assignment for the subject Marketing Management in the semester Winter 2013, including the subject code, credits, marks, and 6 questions related to marketing topics like marketing planning, consumer buying behavior models, packaging, brand extension, logistics management, and integrated marketing communication and direct marketing. Students are instructed to answer all questions, with longer answers of around 400 words for 10 mark questions.

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ASSIGNMENT
DRIVE
PROGRAM
SUBJECT CODE & NAME
SEMESTER
BK ID
CREDITS
MARKS
WINTER 2013
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
MB0046-Marketing Management
2
B 1629
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 “Planning is a process of designing the Blueprint for the future”. In this context,
explain Marketing Planning in detail.
Ans : Explanation of Marketing plan :
Planning is a process of designing the blueprint for the future. Marketing plan for an organization is
planning for the organization revenue-earning activities. Marketing manager have to face changes
every day in the market place. So a successful marketing management process should be continued
and must involved a cycle of planning, implementations, and control.
Marketing plan :
A marketing plan is a written document that specific that require action to attain one or more
marketing objective. A good marketing plan should communicate to every member what is desire of
them. So that they have some level of goal clarity, understanding of assumption that lie behind the
goals, and the context of each activity and decision . Essentially the Marketing Plan:
Q. 2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Ans : Explanation of Model :
Henry Assael has come up with an explanation to analyze why consumers buy the goods they buy.
He explained the relationship between the level of involvement by the consumers in the purchase of

2. goods and services and the level at which different goods or services differ from one another. He
therefore came up with four different buying behaviors out of this comparison as explained below;
Q. 3 “Packaging includes all the actions that involve the development of a container and a graphic
design for a product “.In the light of the statement, explain packaging and labelling.
Ans : Explanation of packaging considerations :
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and
use. Packaging also refers to the process of design, evaluation, and production of packages.
Packaging can be described as a coordinated system of preparing goods for transport, warehousing,
logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In
many countries it is fully integrated into government, business, institutional, industrial, and personal
use. In the package design stages for products, structural design, marketing, and environmental
responsibility should all be considered.
While the development of a package (or component) can be a separate process, it should be
linked closely with the product to be packaged
Q.4 Explain Brand Extension and its kind.
Ans : Explanation of brand extension :
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with
a well-developed image uses the same brand name in a different product category. The new product
is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition:
the net worth and long-term sustainability just from the renowned name). It increases awareness of
the brand name and increases profitability from offerings in more than one product category.
There are a wide variety of benefits to extending a
Q.5 “Logistics has always been a central and essential feature of all economic activities”. In this
context, explain logistics management and its major functions.
Ans: Explanation :
Logistics management is the governance of supply chain functions. Logistics management activities
typically include inbound and outbound transportation management, fleet management,
warehousing, materials handling, order fulfillment, logistics network design, inventory management,
supply/demand planning, and management of third party logistics services providers. To varying
degrees, the logistics function also includes customer
Q.6 Write short notes on:

3. a) Integrated Marketing Communication
b) Direct Marketing
Ans : a) Integrated Marketing Communication:
An approach to achieving the objectives of a marketing campaign, through a well coordinated use of
different promotional methods that are intended to reinforce each other.
As defined by the American Association of Advertising Agencies, integrated marketing
communications " recognizes the value of a comprehensive plan that evaluates the strategic roles of
a variety of communication disciplines advertising, public relations, personal selling, and sales
promotion and combines them to provide clarity, consistency, and maximum communication
impact."
b) Direct Marketing :
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits
organizations to communicate straight to the customer, with advertising techniques that can include
Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog
distribution, promotional letters, targeted television commercials, response-generating
newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also
referred to as Direct Response Advertising.
Direct marketing messages emphasize a focus on
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )